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4 Key Benefits of Employer Matching Gifts for Nonprofits

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According to these statistics from Double the Donation , 91% of companies match donations at a dollar for dollar ratio, while 5% match at even higher levels such as 2 or 3:1. Then, they request a match from their employer who happens to match at a 3:1 ratio. Specifically, matching gifts allow you to: Keep your mission at top of mind.

Gift 81
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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Is it easy to join your mailing list? Keep in mind that a digital-first strategy doesn’t mean you give up on personal touches. Keep in mind that you’ve got about 7 seconds to get them to open your message; if they’re busy at the time and don’t click on it, they probably won’t come back. Keep these questions in mind: .

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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

With that in mind, the focus should be on them, not on you or your organization. . Here’s an example: As you can see, the ratio of ego-centric to donor-centric pronouns is an astonishing 18:3. This is why there are all sorts of readability tips you want to keep in mind, beginning with the Flesch-Kincaid Grade level test.

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10 Year End Fundraising Mistakes to Avoid

Get Fully Funded

You know, the kind where you get mind-blowing results like higher than average email open rates, more donations than ever on Giving Tuesday, and surprise donation after surprise donation the last week of the year. You need to be there to open the mail, get donations processed, and get thank-you letters out. Lack of special thanks.

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How Do Nonprofits Make Money?

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The first thing that comes to mind for many people when they consider how nonprofits make money is fundraising. Direct mail, email, social media, and text fundraising are all marketing channels through which nonprofits make donation asks to their network of supporters. Year-round donations. Types of fundraising events. Membership fees.

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Using Prospect Research to Improve Your Ask: 5 Tips

Achieve

However, keep in mind that these tips can be translated to apply to any type of fundraising. For instance, you should vary your outreach approach by contacting prospects via email, phone, and direct mail. Most organizations match at a 1:1 ratio, but some companies offer 2:1, 3:1, or even 4:1 matching ratios.

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How to Conduct an Honest Mid-Year Fundraising Evaluation

Get Fully Funded

Or do you push it out of your mind? Did you make it easy for the recipient of the letter to give by mail and online via a QR code and an easy URL? Did you maintain a 3:1 ratio , providing donors with three warm touches between Asks? But do you really think about it? What has worked? Did you choose the right story?