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Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

There are no better champions for your organization’s communication’s strategy than your staff. I interviewed Jim Murphy , Senior Online Editor, about how Human Rights Watch ’s integrated social media strategy leverages the personal brands HRW 197 employees to get results. The organizational strategy is to impact policy change.

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Source Codes: The Most Useful Measurement Strategy You May Not Be Using

Beth's Blog: How Nonprofits Can Use Social Media

Source Codes: The Most Useful Measurement Strategy You May Not Be Using – Guest Post by Laura Quinn. Email, Facebook, posting to listserves, your website, direct mail—the list goes on and on. You’re likely using more than one channel to communicate. on a website page you have control over.

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10 Tools and Strategies to Market Your Nonprofit on a Shoe-String Budget

Care2

Check out these 10 tools and strategies to market your nonprofit on the web, connect with your members and reach new supporters. Pick Two Social Networks: My two favorite social networks are Twitter and Facebook (Fanpages). I have also ranked them from easy to moderate to time consuming.

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A Networked Approach to Social Media Strategy: Strategy and Learning Are Key

Beth's Blog: How Nonprofits Can Use Social Media

I was curious how a large national network with local affiliates approaches a social media strategy in a networked way. Iavor says they started with an over arching strategy, "We had to think through what we do as a brand in the social space and how it relates to our business goals so we could deploy social media strategically."

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What's your (blog) Conversation Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

A (blog) conversation strategy is how you support and nurture a conversation on your blog in the comments. Public conversation has been happening on the Internet since it started - via listservs, newsgroups, and online forums. So, what's your replying to comments technique or strategy? Source: Skelliewag.

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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. What was your outreach strategy? . I tracked Chris down on Twitter ( @lighterfootstep ) and asked him if there were other free feed management tools available. Here's the thread.

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Guest Post by Allyson Kapin: Top 8 Social Media Tracking Tools

Beth's Blog: How Nonprofits Can Use Social Media

Check out these 10 tools and strategies to market your nonprofit on the web, connect with your members and reach new supporters. Pick Two Social Networks: My two favorite social networks are Twitter and Facebook (Fanpages). I have also ranked them from easy to moderate to time consuming. YouTube Nonprofit Program: YouTube.

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