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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

Use keywords in image titles. Instead of uploading an image with an assigned name, rename the image with your keywords. Do this for any image, PDF or video you upload. Use the “mullet” philosophy when writing website and blog headlines. Use more video.

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3 Strategies to create an effective nonprofit homepage

Candid

As such, consider showcasing your mission statement as a sub-headline on your nonprofit’s homepage, appearing just after your nonprofit’s tagline or name, to immediately grab your audience’s attention. Be sure to incorporate your nonprofit’s guiding principles and why these values are important to your cause on your homepage.

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

The Google Ad Grants team reviews applications on a rolling basis, so there are no deadlines. Review Google’s Eligibility Requirements 2. Here is a checklist to know if your website is likely to pass Google’s review process: Do you own your website domain? Do you have a strong logo and some images on every page?

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Image from Flickr by Xurble. But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy.

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How to Up Your Digital Marketing and Fundraising Game in 2017

Tech Soup

Recruit volunteers as email testers to get ongoing feedback on the layout, font size, embedded images, links, and the user experience once someone clicks on a link. Review your thank-you emails quarterly to make sure the language is personal and fresh, and never miss the opportunity to suggest another follow-up action.

Digital 36
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Put a human face on the cause through case studies, testimonials, and videos. Review tactics like monthly giving programs and recurring emails that generate habitual support.

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Best Tips to Rock your Online Presence

Care2

(Share a story, donate money, sign up for a contest, watch a video, etc.). Review procedures for rapid response and crisis management with key leadership. Review procedures for rapid response and crisis management with key leadership. Review the upcoming month in the annual online marketing calendar. Lists Post (e.g.

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