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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

Use keywords in image titles. Instead of uploading an image with an assigned name, rename the image with your keywords. Do this for any image, PDF or video you upload. Use the “mullet” philosophy when writing website and blog headlines. Special education: 5 ways to advocate for your child at school.

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3 Strategies to create an effective nonprofit homepage

Candid

As such, consider showcasing your mission statement as a sub-headline on your nonprofit’s homepage, appearing just after your nonprofit’s tagline or name, to immediately grab your audience’s attention. To optimize the visitor experience navigating your website, keep the following best practices in mind: Develop a navigation menu.

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

The Google Ad Grants team reviews applications on a rolling basis, so there are no deadlines. Review Google’s Eligibility Requirements 2. Here is a checklist to know if your website is likely to pass Google’s review process: Do you own your website domain? Do you have a strong logo and some images on every page?

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Image from Flickr by Xurble. But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy.

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How to Design a Fundraising Landing Page that Makes Giving Easy and Inspires People to Give

Get Fully Funded

As a fundraiser, you should get in the habit of reviewing and updating your fundraising landing page frequently, especially before you send out an appeal. Choose a special image for this page – a happy image that “says it all” about the why of your nonprofit so that the message and the image match.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind. Those insights should drive messaging and campaigns. Passionate explaining of impact?

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How to Improve Your Website’s Emotional Appeals: 5 Tips

Pamela Grow

Include images of people. Along the way, we’ll review some examples of effective emotional appeals pulled from Kanopi’s roundup of best nonprofit websites. NPOInfo’s data collection guide specifically recommends reviewing data points like giving history, hobbies and interests, and advocacy participation. Choose emotional words.

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