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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?

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How to Do Year-End Fundraising the Right Way (Part III)

The Fundraising Authority

The second phase of your year-end giving campaign is to warm-up your donors by introducing them to your theme and your need. Send out a dedicated e-mail to your e-mail list introducing your year-end campaign, without making an ask (see this as a “cultivation / stay tuned!” Ask your board for a year-end gift.

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Getting started with AI-driven fundraising: crash course

Candid

For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . AI can generate predictions that help you: Create highly targeted mailing lists for appeals, reducing upfront costs and increasing conversion rates. How Nonprofits Don’t Use AI.

Course 130
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10 Ways to Unlock your School’s Giving Day Potential

sgEngage

Held during the first week of April, Tartan Tuesday invites all members of the Maryville College community to support the programs and causes that are important to them and help the College earn challenge gifts. A participation goal (either trying to achieve a specific number of donors or gifts) seems to work best.

Giving 70
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4 Communications Strategy Tips for Donor Retention

sgEngage

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

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The Audiences of a Capital Campaign: Who to Target and When

Achieve

Traditionally, capital campaigns are broken down into seven phases: Pre-Campaign Planning. The Quiet Phase. The Public Phase. At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions.

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The 5 Phases of the Faith-Based Supporter Lifecycle

Connection Cafe

The 5 phases of the faith-based supporter lifecycle : Step #1: Getting to Know You. For places of worship, this is the phase where a potential member attends services for the first time, or comes occasionally, while still attending another parish most weekends. Step #3: First Gift. Step #4: Donor Stewardship.

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