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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Repeat what works – Keep using effective stories, calls to action, and emotional appeals. Creativity matters only if it sells.

Lesson 59
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Benchmarks UK is here!

M+R

Some headlines remained the same for US and UK-based organisations: Like in the US, online revenue was way up in 2020 for UK groups. Most email metrics—including open rates, click-through rates, response rates, and page completion rates—improved in 2020. Other stories required a bit more in-depth reporting.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Breaking news that communicates the story of your mission and programs. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. Upload work projects, such as presentations, videos, or special fundraising campaigns. For example: 1.

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How to Promote an Event on Instagram to Boost Attendance

Bloomerang

Here’s what we’ll cover: Using Instagram promotion before your event Instagram event promotion during your event Following up on your Instagram event promotion Whether you’re hosting a fundraising event or a community volunteer opportunity, Instagram can help you engage current and new audience members and set your event up for success.

Contest 84
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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.

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Highlights from the Salesforce.org Nonprofit Summit

Saleforce Nonprofit

Those who tuned in to the virtual event were treated to conversations with some incredible headliners, and heard nonprofit customers share their technology impact stories. . Salesforce.org’s second annual Nonprofit Summit, held earlier this month, attracted over 6,500 attendees from 100 countries.

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

are now integral parts of our online communications and fundraising campaigns and like any tools of value, they requite a minimal level of financial investment. You are not going to be a very good storyteller if you don’t read stories. premium services (WordPress themes, Flickr Pro, Facebook custom Tab generators, etc.),