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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. 4 Straightforward SEO Strategies for Nonprofits 1) Image optimization Images tell your nonprofit’s story and evoke emotion.

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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

By Maryanne Dersch , a speaker, coach, and creator of the Superstar Fundraising Academy. Making it easy for donors to find our website is crucial to fundraising. Use keywords in image titles. Instead of uploading an image with an assigned name, rename the image with your keywords. Use more video.

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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

Promoting a special fundraising campaign. Anyone else edit the content until it’s just the right number of characters so it looks just so with the background image? Avoid stretching images if they live next to content; you don’t want to end up with a skewed or blurry picture. Other potential announcements include: Brand updates.

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How to Up Your Digital Marketing and Fundraising Game in 2017

Tech Soup

Whether you call it an annual fundraising plan or a communications road map, now is your chance to push the envelope on your ongoing digital efforts to engage constituents, grow your list, and raise money. Write less lengthy copy and better headlines. Embed a video to present a call to action. Image : denizya / Shutterstock.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Image from Flickr by Xurble. Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform. charity: water is excellent at using social proof to encourage people to fundraise on their online platform.

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11 Website Design Best Practices for Nonprofits

Nonprofit Tech for Good

These best practices serve as a foundation for upgrading your website to be compatible with the Social Web and are then elaborated upon in the upcoming webinar How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters. The home page of today should have large, powerful images and minimal text. Use bold for headlines.

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Building Personal Relationships with Thousands at a Time

NetWits

Sure, you could highlight all three programs, but with competing imagery, a mutli-topic appeal and non-specific headline, you’re basically taking a gamble that the email will even be read, much less personally relevant and meaningful to the constituent receiving it. For the purpose of this article, Targeted Content is presented as a concept.