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Bridge Conference: Social Media ROI: Mapping Metrics to Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI. I still got heckled by skeptics (and on Twitter no less!).

ROI 78
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Using Social Media Effectively and Powerful Tactics Workshop

Beth's Blog: How Nonprofits Can Use Social Media

As part ongoing work as Visiting Scholar at the David and Lucile Packard Foundation, I am designing, facilitating, and delivering workshops with Compasspoint. Last week, I had the great pleasure of presenting a one-day workshop with colleagues Holly Minch , JD Lasica , Janet Fouts , and Susan Tenby. Twitter compasspoint.

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Using Peer Learning Strategies To Build A Network

Beth's Blog: How Nonprofits Can Use Social Media

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. Use of counting metrics. I’m working in partnership with Spitfire Strategies. Written social media policy.

Network 97
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. Elements to include when studying techniques that inspire immediate action and applying those lessons: Analyze effective ad appeals – what motivates rapid response? The metrics showed the ads were not effectively driving growth.

Lesson 59
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The Networked NGO in Pakistan

Beth's Blog: How Nonprofits Can Use Social Media

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Social media can be filled with metrics to track results.

Pakistan 111
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Networked Capacity Building: Finish Line Grantees Social Media Training

Beth's Blog: How Nonprofits Can Use Social Media

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. Content Curation on Twitter. Next Bruce Lesley gave a virtuoso case study of how he uses Twitter to curate news articles and resources related to children’s issues. What happened next was wonderful.

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The Networked NGO in India

Beth's Blog: How Nonprofits Can Use Social Media

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Social media can be filled with metrics to track results.

India 102