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To Build or Buy a Software Solution: Which is Right for You?

Association Analytics

While usage is a great data point to evaluate your product’s success, there’s so much more to consider when weighing the options to build an in-house solution or use an off-the-shelf product. Throughout the evaluation process, it’s important to keep your association’s unique goals and success metrics top-of-mind.

Software 321
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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

Implement and Test : Develop and implement your ChatGPT-powered initiatives. Be sure to continuously test and iterate to ensure optimal performance and user satisfaction. Monitor metrics such as engagement rates, content reach, and donor response. ChatGPT can help in generating actionable steps for execution.

Digital 296
professionals

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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The guide below covers the key steps to running a Facebook fundraising ad campaign from start to finish, including set-up, monitoring and evaluating success after completion. 5) Select metrics and monitor campaign performance.

Facebook 236
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Launching a successful nonprofit communications campaign

Candid

Here we also share the key components of each phase and best practices for streamlining your efforts. Next, define your goals by considering how you’ll track, measure, and evaluate its performance. To test or preview your campaign, consider doing a soft launch first.

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What to expect when you’re expecting to rebrand your nonprofit

Candid

Before beginning a full rebrand, it’s worth evaluating why your nonprofit is considering this in the first place. Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance.

Nonprofit 119
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The 2024 Best NPOs To Work For: Data Shows Satisfaction Slipping In Some Areas

The NonProfit Times

The top 50 organizations outperformed the also-rans on a variety of metrics, as they have in the 13 years this study has been conducted (not a surprise). Across the board within the 2021 study, which evaluated employee attitudes during 2020, the data revealed high-water marks in employee satisfaction.

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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

Alexa shared a variety of ways her team evaluated the success of their planning and execution of the Collaborative event. Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. How to Measure Success.

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