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It’s OK If Monthly Donors Start With Low Gift Amounts

NonProfit PRO

Some donors may only be able to give a nickel per day. If you are patient — and thank them, steward them and engage them — you’ll be able to ask them for extra gifts, special projects and upgrade them to higher levels. Then goes to a dime, to a quarter, to a dollar.

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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

When you think of why your nonprofit’s donors support your organizations, do you expect each of their motivations to be the same? Why is the Psychology of Giving Important? On the other end of the spectrum, there are nonprofit leaders who neglect philanthropy psychology. What has Research Shown About Why Donors Give?

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professionals

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Donors Remain Loyal to DAFs as Overall Giving Declines

NonProfit PRO

Trends have shown both annual and major donors pulled back their charitable gifts last year due to economic uncertainty. Despite that, giving from donor-advised funds (DAFs) remained strong last year. And so far this year — or fiscal year for some DAF grantors — that remains true.

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How to Launch & Grow a Tribute Giving Program for Your Nonprofit

Nonprofit Tech for Good

Your donors and supporters start searching Google for “holiday gifts that benefit nonprofits” in early August, yet most nonprofits do not update their holiday tribute giving program until November or December. Now is the time to update and launch a holiday Tribute Giving Program for your nonprofit.

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Elevating your major gifts and planned giving with data-driven decision-making

EveryAction

Let’s imagine a familiar scenario: the end of your nonprofit organization’s current fundraising campaign is approaching. Given these high stakes, nonprofits want to drive donations as efficiently as possible. Here’s how—and why—nonprofits should move from legacy systems to data-driven decision-making.

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The Second Gift: Turning Donor Impulse Into a Conscience Choice

NonProfit PRO

We celebrate acquiring new donors, track efforts to turn one-time donors into recurring donors, and create winback strategies for lapsed donors. Here are some tips to compel first-time donors to give a second gift.

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How to Make a Gift Chart to Reach Your Annual Giving Goals

NonProfit PRO

One of the most critical tools in an annual giving director’s toolkit is a gift chart. This chart should be based on accurate target ask amounts for each potential donor in your database. Follow this four-step process to create your own gift chart.

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