Reaching Gen Z on social media: Expert advice vs. Gen Z opinion
Candid
JUNE 7, 2023
Experts say that Gen Z: Wants to see impact through storytelling, primarily through social media videos. When ranking factors that motivate them to support a nonprofit, 53% indicated “an urgent need related to disaster, crisis, or tragedy” as the most motivating, while 47% ranked “clear evidence of impact” the highest.
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