Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

It can be an informal study and fairly simple to do. You identify a list of similar organizations and collect specific metrics to compare. Take for example, the NTEN Social Network 2011 Benchmarking Study or the Digital IQ Study of Government Sites. Sometimes benchmarking studies can be more rigorous and survey an entire field.

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Benchmark Social Media Measure Results 96

Top Nonprofits

MARCH 16, 2022

However, if these engagement metrics are chronically low, your nonprofit may need more than routine maintenance—you may need an overhaul. As your audience is physically further than ever before, offering digital opportunities to get involved is the best way to maintain a connection with them. Your website isn’t mobile-responsive.

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Websites Nonprofit Audience Mobile 115

Nonprofits Source

OCTOBER 2, 2023

Most businesses match at a 1:1 ratio, but some will match at a 2:1, 3:1, or even 4:1 proportion. For example, you might demonstrate the marketing benefits sponsors can receive by highlighting the reach of your fundraising events or your social media engagement metrics. Looking for more fundraising best practices?

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Philanthropy Grant Sponsor Nonprofit 52

Double the Donation

OCTOBER 25, 2021

While you may understand the value of capturing employer data and pursuing a matching gift from your donors, your caller and digital engagement teams may not. Match ratios. Tracking and incentivizing fundraising results also gives you a positive metric for tracking caller proficiency and efficiency. Match minimums and maximums.

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Nonprofits Source

NOVEMBER 21, 2022

Is your digital marketing strategy taking full advantage of this trend? Microsoft’s Ads for Social Impact or the Microsoft Ad Grant is a program available to eligible nonprofits to help transform their digital presence. Nonprofit Source is a go-to for all nonprofit digital marketing strategies. Increased Conversions.

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Grant Nonprofit Digital Metrics 97

CauseVox

JUNE 1, 2021

The Online Giving Study found that incorporating your personal brand makes a double-digit difference in the amount of donations you get. 5) Fundraising Metrics. The most straightforward performance metric is the dollar amount raised. The second metric is the impact created by donors as part of the campaign.

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Websites Fundraising Site Create 52

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

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Ideas Guide Online Fundraising 94

Bloomerang

JULY 20, 2023

Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track. For example, if your primary goal of a crowdfunding campaign is to raise $10,000, then you’ll know that total revenue is one of the important metrics to keep track of throughout the campaign.

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Ideas Online Fundraising Tips 77

Nonprofits Source

NOVEMBER 8, 2022

Assign relevant metrics to each goal. Check in on these metrics regularly as you carry out your strategy. . Your tone should be uniform across all digital marketing platforms, from your website to your social media. . Decrease bounce rate by 50% for important pages like your homepage or donation page. . Define your audience.

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Content Strategy Create Websites 75

Cloud 4 Good

APRIL 20, 2021

Zero to Three engaged with Cloud for Good to build a custom platform that could host the organization’s many different programs, create a single source of truth, track performance across programs, and track key fidelity metrics all the while. “Our

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Childhood Develop Technology Children 64

Whole Whale

MAY 5, 2021

Charity rating organizations use varying metrics for evaluating efficacy and impact, but most organizations use Accountability, Transparency, Program Percentage, and Fundraising efficiency as the basis for their ratings. Read more about navigating an evolving data privacy landscape in our Pragmatist’s Guide to US Digital Privacy Laws.

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Public Practice Build Donor 90

CauseVox

SEPTEMBER 12, 2023

Simply put, it’s a digital resource that you create once and then use repeatedly to help your target audience. Chris emphasizes the importance of the often-overlooked metric of generating responses, as those who respond demonstrate higher engagement compared to mere email openers. What exactly is a lead magnet ?

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Process Donor Search Nonprofit 89

Bloomerang

JANUARY 7, 2022

Giving Tuesday is a day of online giving, so it’s a best practice for nonprofits to primarily reach out on digital platforms to acquire donations. You may look at metrics such as: . Visit the Giving Tuesday website for a complete Giving Tuesday Toolkit and additional resources about the national day of giving.

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Campaign Ideas Giving Tips 95

BoardAssist

AUGUST 8, 2017

One key to making informed, strategic decisions is financial ratio analysis. Current ratio. The first important ratio to know is your current ratio, which is your current assets (usually cash and accounts receivable and sometimes inventory) divided by your current liabilities. Quick ratio.

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Ratio Tools Nonprofit Fund 45