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Making the Web Accessible: Color Choices

Media Cause

In honor of GAAD, we’ll be diving into accessibility across digital marketing starting with website accessibility. . Paying attention to contrast ratios is one of the easiest ways we can adapt our websites to be more accessible for color blind people. I’ve worked for over 15 years in marketing as a project manager.

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Does Your Nonprofit Need a Website Revamp? How to Tell

Top Nonprofits

However, if these engagement metrics are chronically low, your nonprofit may need more than routine maintenance—you may need an overhaul. As your audience is physically further than ever before, offering digital opportunities to get involved is the best way to maintain a connection with them. Include alternative text on images.

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What is Corporate Philanthropy? What Nonprofits Need to Know

Nonprofits Source

Enhanced public image. Most businesses match at a 1:1 ratio, but some will match at a 2:1, 3:1, or even 4:1 proportion. For example, you might demonstrate the marketing benefits sponsors can receive by highlighting the reach of your fundraising events or your social media engagement metrics. Access to new potential customers.

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The Ultimate Online Fundraising: Guide + 10 Top Ideas

Bloomerang

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

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Microsoft Ad Grants: An Overview for Your Nonprofit

Nonprofits Source

Is your digital marketing strategy taking full advantage of this trend? Microsoft’s Ads for Social Impact or the Microsoft Ad Grant is a program available to eligible nonprofits to help transform their digital presence. Nonprofit Source is a go-to for all nonprofit digital marketing strategies. Increased Conversions.

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20 Incredibly Easy Online Fundraising Ideas and Expert Tips

Bloomerang

Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track. For example, if your primary goal of a crowdfunding campaign is to raise $10,000, then you’ll know that total revenue is one of the important metrics to keep track of throughout the campaign.

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Online Fundraising Site: How To Create A High-Performing Fundraising Website

CauseVox

Our brains are wired for visual information; people process images 60,000 times faster than words. The Online Giving Study found that incorporating your personal brand makes a double-digit difference in the amount of donations you get. 5) Fundraising Metrics. The best weapon against apathy is a compelling story. Consider this.