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Using Social Media Increases Fundraising by 40% [Study]

NetWits

Do you know how many of your supporters use popular social networks like Facebook, Twitter, and YouTube? With usage stats like that it’s probably safe to assume that a large portion of your supporter are using at least one social network, right? Twitter users set higher fundraising goals and raised more money.

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Great reads from around the web on June 16th

Amy Sample Ward

I'm checking out this new "Digg for associations" from Wild Apricot. It looks like users can find, read or submit stories and vote on them; have discussions; and generally network. These are some links I wanted to share from June 16th. Find me on Delicious for more! Here's a story from the NYTimes addressing just that.

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WeAreMedia Webinar on September 23rd: Choose Your Own Adventure

Beth's Blog: How Nonprofits Can Use Social Media

Goal: To understand how to use listening strategically and the tools and techniques required. Goal: To understand how to use blogging and video blogging tools to strategically tell your organization’s story or get others to share the story. Online Networking. Listening/Engaging. Presenter: Beth Kanter. Chat Leader: Wendy Harman.

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Generating Buzz: Using Social Media to Drive Website Traffic

NTEN

As social media grows in popularity, one fact cannot be ignored: if used well, it can generate impressive amounts of traffic and increase engagement around your cause or organization. These overall strategies aren't anything new in the marketing world: social media is just a new way to do old business. Know Your Goals.

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The Perils of Popularity

Beth's Blog: How Nonprofits Can Use Social Media

It helped me clarify some fuzzy thoughts about social networking, pattern analysis, and information overload. Rashmi illustrates how social networks have and are evolving over the past five years from the perspective of an information architect/interaction designer/cognitive psychologist. Is social networking doomed?

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Digital Life Hacks: Savvy Social Media

Connection Cafe

Focus on the social channels that work with your brand. When it comes to social, you can’t do it all. Commit only to a certain number of social networks that you’re going to be able to manage well. Think about the type of content you have to share and which social channels are most appropriate for that type of content.

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Free Live Interactive Event: Future of Fundraising

Tech Soup

2008 was a benchmark year in online fundraising history as Obama won the presidential election with 87% of funds coming through social networking. On the site, social entrepreneurs propose their idea or project, set a funding goal, and identify a “tipping point.” Why Has Fundraising Online Shifted so Quickly?