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6 Types of Nonprofit Video Messages

Greater Giving

When you add a cinematic touch via video to that message, it becomes the most effective method to draw in viewers and spread the word about the work than any other available option. People love watching videos! Video has an unbelievable advantage over other forms of messaging. The Awareness Video. The Brand Story.

Video 87
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5 Strategies for Building Long-Term Donor Relationships

DNL OmniMedia

Donors want to see their support making a real difference, and nonprofits that want to improve donor retention will need to demonstrate impact and form long-lasting relationships with their supporters. Create a video. Create a script that your callers can use to keep these conversations short but impactful.

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7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts

Get Fully Funded

To hit the ball out of the park with your thank-you letter, you need just the right story – a story that captures your organization’s work beautifully and demonstrates how special and important your work is. Create a brief script for everyone to follow, then give everyone a few names to call. Personalized thank-you video.

Gift 119
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Unlocking The Power Of A Donor Thank You: Feeding America’s Approach

Bloomerang

Address the donor by name, explain how their contribution will make a difference, and consider including a short video featuring a beneficiary expressing gratitude. They draw from an archive of videos and pictures to insert in the series that they also make available to their members. They usually send three emails over ten days.

Feeds 82
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Nonprofit Donor Retention 101: Always Do This

Bloomerang

This can even take the form of a video, with you thanking the donor personally in just 15-20 seconds. Learn more in my free Donor Thank You Calls eBook + Script. Once a donor becomes a monthly donor, plan to send monthly emails or texts with brief donor stories demonstrating impact. Check out these examples you can email.

Retention 107
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18 Ways of Thanking Volunteers So They’ll Feel Appreciated and Stick Around Forever

Get Fully Funded

Bring skills to the table to do tasks you can’t afford to hire out (like bookkeeping, lawn maintenance, facility maintenance, video editing, etc.). And it will demonstrate to volunteers that you see them and their contributions, no matter how busy you are running your nonprofit. Don’t make anything long or fancy. Just use your phone.

Volunteer 119
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Interview: User Generated Content for a PSA Campaign from the Red Cross

Beth's Blog: How Nonprofits Can Use Social Media

Our goal from the beginning was to demonstrate the breadth of the Red Cross mission from a human perspective. We sent them all a storytelling kit with video cameras, directions on filming and tips on sharing their stories on camera. Allowing those to speak for themselves is more compelling than anything we could script ourselves.