Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

Note from Beth: One of the most common questions I get at workshops or webinars is, “Should our organization be on XYZ social or mobile platform?” You can, however, engage in some poor man’s demographic and psychographic research. This is an excellent way to test possible messaging around a campaign as well.

Analysis 105

Analysis Audience Test China 105

AccelEvents

NOVEMBER 3, 2020

If in-person attendees are required to self-isolate or take a test, clearly communicate how this should be done and any support mechanisms that your event has in place to support this. . You can provide this overview as a virtual platform walkthrough (using 360-degree technology) or as a recorded walkthrough and voice over.

Virtual 80

Virtual Audience Conference Software 80

AccelEvents

NOVEMBER 3, 2020

If in-person attendees are required to self-isolate or take a test, clearly communicate how this should be done and any support mechanisms that your event has in place to support this. . You can provide this overview as a virtual platform walkthrough (using 360-degree technology) or as a recorded walkthrough and voice over.

Virtual 52

Virtual Audience Conference Software 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2012

Upwell is a pilot project, testing the waters to transform the ocean conversation. After six months of trying and testing–and learning some hard lessons–Upwell has found a way to do big listening online, mostly using Radian6. Public opinion polls provide some types of insight, but take time and money.

Conservancy 112

Conservancy Measure Conversation Nonprofit 112

Connection Cafe

MARCH 10, 2014

So besides actually being out there on every channel and platform where your audience is, here are a few approaches toward communication to encourage this environment of interaction. Apply surveys, polls or conduct complex market research with a versatile tool and analyze the results. Build Personas. It’s fun and effective.

Communication 36

Communication Action Interaction Audience 36

Nonprofit Tech for Good

JULY 10, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. 3) Pick the right platforms. Picking the right platforms (or channels) for your fundraising campaign can greatly determine its success. 4) Tailor the messaging to each platform. 7) Celebrate milestones.

Social 280

Social Fundraising Social Media Channel 280

AccelEvents

JANUARY 23, 2022

The need for data analytics is in high demand right now, and with virtual event platforms having built-in analytics, you won’t need to lift a finger to hassle with any integrations. . With an event platform like Accelevents , you will know which part of the session has the highest viewing rate. Keep it simple.

Analytics 52

Analytics Virtual Platform Rate 52

AccelEvents

JUNE 30, 2021

This will lead to segmentation through actions like creating multiple ticket types, inquiring about audience demographics, and even segmenting by attendee goal or interest. . Most virtual and hybrid event platforms, including Accelevents, allow organizers to create multiple ticket types enabling segmentation right off the bat.

Virtual 91

Virtual Audience Metrics Sponsor 91

Achieve

MARCH 17, 2023

Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels. Leverage your nonprofit’s CRM and take a look at your average donor’s age, location, and other relevant demographic information.

Channel 52

Channel Donor Demographics Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2011

The first goal of the Facebook Ads campaign was to use Facebook as a market research tool to hone the messages identified by a baseline poll specifically for each micro-audience of targeted voters in Florida and for each demographic group. The learnings from this market research would be used across all other media buys.

Experiment 93

Experiment Florida Case Study Adwords 93