Connection Cafe

JULY 26, 2011

The principal finding was that adding online communications to a direct mail-only treatment improved donor retention rates, increasing frequency and consequently lifetime value. More than 50% of the $20M+ orgs are only considered Juniors (in the participant categories), just beginning their journey with integrated marketing.

Integration 32

Integration Marketing Org Channel 32

Connection Cafe

MARCH 21, 2016

This channel isn’t going away anytime soon, but open and action rates are flat lined. Let’s Get Tactical: Understanding Digital Metrics and What They Mean. Looking fwd to hearing from others, what they recommend and how they use the metrics to adjust and improve results. Diversity in Giving: Exploring the Changing Landscape.

San Jose 20

San Jose Guide Advice Podcast 20

Candid

JANUARY 19, 2022

Getting Attention’s guide to nonprofit videos recommends integrating videos into your organization’s marketing culture. Video can play an integral role in facilitating the donor journey. The donor journey is the steps your supporters take from initial awareness of your mission to donating. . Incorporate calls to action.

Video 105

Video Digital Effective Strategy 105

Forum One

DECEMBER 13, 2023

That’s a rate of over one award per week! Compass is an app designed to support parents in their journey from pregnancy through postpartum by providing answers, resources, and compassion at every step. It also won the Smithsonian National Museum of African American History and Culture a Silver Vega Award!

Celebrate 67

Celebrate Award Colorado Museum 67

Forum One

DECEMBER 13, 2023

That’s a rate of over one award per week! Compass is an app designed to support parents in their journey from pregnancy through postpartum by providing answers, resources, and compassion at every step. It also won the Smithsonian National Museum of African American History and Culture a Silver Vega Award!

Celebrate 46

Celebrate Award Colorado Museum 46

NTEN

OCTOBER 14, 2011

In this article, we will explore how to manage these challenges from a technology standpoint, including publishing metrics, establishing structure, removing barriers and offering training. We have been working through this cultural shift at the YMCA of Metro Chicago over the last few years. Gradual Culture Shift.

Digital 78

Digital Program Chicago Metrics 78

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. 1: Create a Facebook culture inside your organization. What’s missing?

Facebook 101

Facebook Network Metrics Nonprofit 101

NTEN

NOVEMBER 30, 2011

I don’t have an identity grounded in an single culture, nation or land. At the rate memory capacity of devices are increasing, in a couple of years we will have an iPhone which would hold 256GB of data. At one time, I would have referred to this as being nomadic. Now I can just say I’m Mobile Me , to borrow a term Apple has abandoned.

Storytelling 87

Storytelling Story Mobile North Korea 87

Connection Cafe

DECEMBER 5, 2017

Data and the understanding and interpreting of metrics is something I have to work hard at, because it simply does not come naturally to me. The analysis of our fundraising programs’ performance helped set the foundation for embracing big data and creating the cultural shift needed at Project HOPE. Lifetime value measurements.

Analytics 33

Analytics Data Analysis Metrics 33

NTEN

SEPTEMBER 12, 2014

The task of narrowing the 24 teams down to three winners was a challenge, but for the 21 ideas that did not win the awards, the journey is not over yet. The goal: greater open rates. You can learn about the three winners here. Right now, though, we want to share the 21 other fresh ideas that were pitched.

Ideas 94

Ideas North Carolina Map Children 94