New Email Tests Improve Clicks, Slow Exiting
The NonProfit Times
MAY 23, 2024
A matching grant pledge prior to the big day encouraged supporters to dig deep, resulting in a 40% revenue increase compared to the previous year’s total by the time the day drew to a close. Regularly emailing unengaged contacts might lead to a “no harm, no foul” scenario of them tuning out appeals.
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