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Nonprofit Communications Plan: How to Pick the Best Platform for Your Message

Bloomerang

Direct mail or newsletter. From a cost and convenience standpoint, many digital channels are readily available to utilize while sticking to a conservative budget. Direct mail and newsletters. While they’re more “old school,” physical mailers and newsletters are still a great way to reach your audience. Social media.

Platform 117
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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Goal: Conversions Metric: Response Rate, Total Responses. Ready to start posting?

Metrics 100
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11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

Most nonprofits distribute the original source of the story to their communities (the New York Times , for example), but while that is generous, it does not help build the nonprofit’s brand recognition, e-newsletter list, or social networking communities; rather, it builds those of the New York Times. A first-person voice is best.

Content 230
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11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

Finally, remember that blog posts make great content for e-newsletters. Definitely integrate your blog posts with your e-newsletter. Your nonprofit should set a goal of publishing a minimum of four lists per year, and it’s worth noting that these lists make great content for e-newsletters as well. That said, mix it up!

Content 254
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4 Tips for Marketing Your Animal-Related Nonprofit

Nonprofits Source

Whether you’re part of an animal shelter, wildlife conservation organization, or advocacy group, these insights will help you navigate the ever-evolving world of nonprofit marketing. In this guide, we’ll provide four tips for marketing your animal-related nonprofit. Tell the story of those impacted by your organization.

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Interview: Kivi Leroux Miller, The Nonprofit Marketing Guide

Amy Sample Ward

Nonprofits seem to be more acutely concerned than small businesses, for example, about what someone might think or what someone might say about this or that, and it makes them too cautious and conservative in their marketing. From there, I write a weekly e-newsletter and I blog a couple of times a week.

Interview 140
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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

e-Newsletter. There’s way too much marketing happening on social networking sites and not enough storytelling. Add the Google+ icon to your website, blog, and e-newsletter! The vast majority of nonprofits do not have Facebook, Twitter, YouTube, and Flickr icons on their website, blog, and/or in their e-newsletter.

Google 209