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Interview: Kivi Leroux Miller, The Nonprofit Marketing Guide

Amy Sample Ward

This interview is part of her virtual book tour; check out the full calendar of events. Nonprofits seem to be more acutely concerned than small businesses, for example, about what someone might think or what someone might say about this or that, and it makes them too cautious and conservative in their marketing.

Interview 140
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3 Website Tips to Support Your Virtual Fundraising Efforts

Connection Cafe

For example, Monterey Bay Aquarium’s mission statement is “To inspire conservation of the oceans.” Event calendar/registration. Your fundraising goals encompass both in-person and virtual campaigns and projects alike, and so should your nonprofit’s public calendar of events and opportunities.

Virtual 43
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10 Social Media Strategies That Increase Engagement and Inspire Donors

Nonprofit Tech for Good

Next, craft a content strategy i.e., decide what types of content your nonprofit will create and how often and create an editorial calendar. Ocean Conservancy: The Ocean’s Least Wanted: 4 Invasive Species to Know ( Twitter , Facebook , Instagram ). Write good stories. Invest in social media staff.

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Why is multi-channel marketing important for nonprofit fundraising?

Qgiv

Even though the definition below is focused on product marketing, we fundraisers know how effective storytelling is with donors in our communications. Knowing this, you might focus most of your marketing efforts on digital outreach, sending out social media posts and email newsletters that include a link to your website’s giving page.

Channel 59
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[VIDEO] Raising More Money By Asking (And Answering) Better Questions

Bloomerang

And I’m not talking about specific donor, I’m talking about in terms of your work calendar. And so when you have these questions in your mind, you can put things on your website, you can throw things in newsletters, you can start conversations with some of the core questions that donors really care about.

Money 110
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111 Low-Cost or Free OnlineTools for Nonprofits

Nonprofit Tech for Good

e-Newsletter [see right column]. A section of the e-newsletter entitled “Resource of the Week” features a new resource/tool in each edition. Vinepeek gives you a glimpse of Vine’s potential for visual storytelling. for awareness campaigns, staff and volunteer training, and creative storytelling and reporting.

Free 280
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100 Low-Cost or Free Web-Based Tools for Nonprofits

Nonprofit Tech for Good

e-Newsletter. A section of the e-newsletter entitled “Resource Spotlight” features a new resource/tool in each edition. Annual Calendar of Social Good and Cause Campaigns :: nonprofitorgs.wordpress.com/annualcalendar. 2dCode :: 2d-code.co.uk. Creative Commons on Flickr :: flickr.com/creativecommons.

Web 262