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How Nonprofits Practice Continuous Improvement

Beth's Blog: How Nonprofits Can Use Social Media

A structured reflection process generates insights about what worked and what could be improved. One of the simplest ways to practice continuous improvement is to incorporate a process evaluation. And, of course, your evaluation will also include looking at the data from surveys and interviews with participants after the event.

Practice 105
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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Use these strategies to identify your ideal customer and ensure your digital marketing materials appeal to them: Send out surveys. Remember to choose the communication channels your audience is already familiar with, and chart a customer journey that moves each prospect carefully down the sales funnel.

Map 52
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Survey existing donors on what compelled them to support you before. Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Survey existing donors on what spurs them to give quickly when appealed to.

Lesson 59
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Taking Action: Fundraising Trends And Best Practices From Bloomerang’s ‘Fundraising Planning and Climate Report’

Bloomerang

1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. All modern donor databases feature donor analytics and report generation that you can use.

Action 74
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Trainer’s Notebook: Just A Few Participatory Facilitation Techniques

Beth's Blog: How Nonprofits Can Use Social Media

Evaluate your content, facilitation, and logistical skills against participant evaluations. If time is available, also do a plus/delta exercise with participants as a close out to the session. Measure, evaluate, reflect, and improve. Be a participant in other people’s training sessions. Next, try provocative statements.

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Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

Sometimes it’s best to take a step back and evaluate if you’re doing everything possible to get your message heard. But turning your website into an inbound lead generating and branding machine takes time and commitment. Survey Visitors On Your Website. A study by Ahrefs found that only 5.7%

Digital 111
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Measurement Wisdom for Nonprofits from Bill Gates

Beth's Blog: How Nonprofits Can Use Social Media

You have to measure accurately, as well as create an environment where problems can be discussed openly so you can effectively evaluate what’s working and what’s not.” At the Germana Gale Health Post, I saw charts of immunizations, malaria cases, and other health data plastered to walls.

Measure 102