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Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

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Maximizing your event marketing ROI: 4 Fundamental Strategies

Greater Giving

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81
professionals

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Five Ways Nonprofits Can Use Social Media to Build Their e-Newsletter List

Nonprofit Tech for Good

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. Reports and predictions of the death of e-mail fluctuate seemingly on a quarterly basis. Consequently, so has my ROI.

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Social Media for Social Good :: Your Nonprofit Tech Checklist

Nonprofit Tech for Good

Define metrics of measurement and create a social media ROI spreadsheet. Create an e-mail signature that includes your website, blog, and social networking links. Create an e-mail signature that includes your website, blog, and social networking links. Purchase.org domain name for website and e-mail addresses. 2) Twitter.

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[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Nonprofit Tech for Good

Twitter: twitter.com/nature_org. I know our YouTube channel started in 2007. We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. For tools specifically, we use CoTweet to manage our Twitter communications and MBuzz for monitoring our social media mentions.

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

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Social Networking Communities Are Migrant Communities

Nonprofit Tech for Good

They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. Then in September 2006 Facebook made the move to open their community to everyone (before you had to have a “ edu&# e-mail address to use Facebook). At the same time I created the Nonprofit Organizations YouTube Channel.