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To Get Close to Members, Follow MarTech Trends

.orgSource

Align Strategy and Marketing Align strategic goals with marketing initiatives , and ensure that all teams understand their role and responsibility to deliver results.orgSource Vice President Marketing Communications, Jane Pearson, offers this advice: “The marketing department is not just an external brand ambassador.

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Launching a successful nonprofit communications campaign

Candid

Step 3: Create messaging and identify channels for outreach Equipped with key insights on your audience, you can begin crafting messaging and decide which channels you will use to communicate it. Be sure to tailor your messaging to each channel. A great way to set expectations and roles is using the RASCI framework.

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Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising

The Modern Nonprofit

Understanding The State of Data Privacy In an era where data breaches headline news regularly, the consciousness around data privacy has reached an all-time high. Nonprofits, heavily reliant on digital channels for fundraising, face new challenges in adapting to these legislations.

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Google’s AI Search Experience: What advertisers need to know

M+R

This new add-on to the Google Ads interface can help recommend keywords and headlines to improve campaign performance. This is also a good opportunity to holistically reevaluate your media mix, and the role that Google has in it. We have seen that implementing these bidding strategies can improve donations/revenue for your ads program.

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Five Ways to Ensure Your Event Makes Headline News

Connection Cafe

Let’s look at ways to make your event stand out from the crowd and grab some headlines. Dozer had an official role in the Maryland Half Marathon in 2012 and 2013. Social media channels are essential tools for extending your reach. So how do you make the fact that you’re doing a 5K or walk into news that’s going to get reported?

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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

Tailor your most compelling narratives for different channels to share them widely. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. Share uplifting narratives optimized for your channels. How can you break through the noise?

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Ready to Respond: Real-Time Lessons in Preparedness from the Headlines and the ACLU

Connection Cafe

Once the ACLU responded to this issue in a tangible way, they proudly displayed the message on the front page of their website and across social media channels like Twitter and F acebook. Supporters and the public could quickly understand the role the organization is playing in this issue.