Whole Whale

SEPTEMBER 8, 2023

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Focus on selling – Judge ads by sales results, not awards. Analyze results data to double down on what inspires action.

Lesson 59

Lesson Fundraising Digital Test 59

Neon CRM

JULY 14, 2023

After all, maintaining your nonprofit’s public profile is a lot of work—and it can often take awhile before you start seeing results. Headline: Create a clear, compelling headline that covers the most important aspect of your message. If you’re a smaller organization, the answer might very well be “no.”

Public 52

Public Build Strategy Press 52

Nonprofit Tech for Good

NOVEMBER 29, 2010

Most of the perils that big cats face are the result of exploiters banking on the fact that people are mesmerized by tigers and want to touch them. Chris also notes the headlines and tags of videos that are trending and often patterns our next video to capitalize on the buzz. Please summarize your ROI. The site currently has 1.6

Social Media 254

Social Media Interview Examples Media 254

Connection Cafe

FEBRUARY 5, 2018

We have incredible technology at our fingertips, yet it’s hard to find time to master the latest trends. The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. Nonprofits have the potential to Do.

Time 33

Time Fundraising Benchmark Trend 33

Nonprofit Tech for Good

JANUARY 14, 2013

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. It is clearly not a fad, and yet the vast majority of nonprofits have zero budgets for social media.

Social Media 237

Social Media Management Media Social 237

Nonprofits Source

AUGUST 31, 2022

These layouts also prioritize showing the most important elements of the page, like the headline of a blog post, at the top rather than decorative elements. Media like videos and GIFs can help convey messaging through a more interactive and engaging channel. That’s where more creative, dynamic media comes in. Choose just a few images.

Design 52

Design Web Images Nonprofit 52

Connection Cafe

FEBRUARY 24, 2016

It’s not only interesting to see the nature of the conversation, it also helps inform the content strategy while offering powerful opportunities to reply with real time, personalized multi-channel engagement. Impact Conversations by Knowing the Headlines in Your CRM. Respond to Trending Campaigns Terms.

Influence 20

Influence Conversation Campaign Yemen 20

Nonprofits Source

NOVEMBER 3, 2017

Over the years these terms have evolved to fit the adoption of new marketing channels. So how do you get those first page results? So how are nonprofits tapping into the evolution of donor trends? One nonprofit used online channels to surpass their year-end fundraising goals. With search engine optimization.

Beginner 91

Beginner Digital Marketing Guide 91

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org is a data-informed organization that uses a ladder of engagement not only to guide its content and social media integration strategy, but uses measurement at each rung of the ladder to ensure that they are getting results. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

Measure 97

Measure Policy Social Media Green 97

Connection Cafe

JUNE 11, 2009

Sean asks, should the headline here be - Charitable Giving Exceeds $300 Billion. So things appear to be trending, albeit modestly, in the right direction. These results reflect an opportunity to use the online channel to grow and cultivate relationships in a more cost effective and efficient way.

Giving 20

Giving Convio Benchmark Reflection 20

CauseVox

MAY 11, 2021

Controversial and provocative topics, large international events, and clickbait news headlines always float to the top due to the amount of engagement they receive (positive and negative). Visuals are imperative on social media channels. Did it result in more email sign-ups? They are more important than text in most cases.

Social Media 98

Social Media Community Build Media 98

Connection Cafe

DECEMBER 22, 2013

Check out this post: Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014 and don’t miss the associated Nonprofit content marketing infographic. There’s been a lot of talk about the results of the 2013 Fundraising Effectiveness Project Survey. You want results? Donors want to hear them.

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Story Nonprofit Social Media Content 54