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International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE

.orgSource

She’s also the author of two books, “Building Your Brand” and “Connect to Influence.” “The The 98 to 99 percent female demographic makes for a unique environment. Allison’s first book “Connect to Influence,” offers advice for people whose palms turn cold at the thought of being alone in the crowd. “I

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5 Years of Nonprofit Fundraising Stats: [2015 to 2020] And 6 Trends to Know

Whole Whale

In fact, giving predictions continue to follow an increasing trend across the next five years. 6 Trends in Fundraising Since 2015. Giving trends up, consistently. In another four to five years, the annual giving amount is expected to keep this upward trend. In the US, the year didn’t start off with a global crisis.

Stats 96
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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Develop a following on popular social media channels by posting informative articles and highlighting your organization’s work and impact. Acquiring new donors through digital advertising frequently involves channels like paid search, paid social, display, and video advertising. Use social media to drive traffic to your website.

Digital 52
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3 Best Ways to Use Your Nonprofit’s Valuable CRM Data

Bloomerang

Your supporters are ultimately in charge of their own journeys, but you can certainly take action to influence and guide them. As you look at your data, you’ll find trends that help you create your journeys and measure the success of those interactions. Were there any trends or timelines you didn’t expect? Who participated?

Data 92
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Nonprofit Merchandise: How to Market Your Products

Media Cause

Specifically, for your nonprofit merchandise, assess your audience by: Reviewing demographic data. While a younger demographic may want different products than an older one, consider other factors, as well. Considering marketing channels. Checking out design trends. Partner with influencers.

Product 52
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3 Key Findings from the 2021 Giving Experience Study

sgEngage

Personal connections are most likely to influence donations. . Understanding these giving trends will help your nonprofit make smarter choices and forge stronger relationships with your donors. Since 2018, website donations have increased by 10%, beating out every other donation channel. . Convenience is crucial. .

Studies 81
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Time Well Spent: How Much Effort a Non-Profit Should Devote to Social Media Fundraising

Byte Technology

For one hour a week upload video, manage playlists and subscribe to channels on YouTube. So put aside two to three hours a week and read about rising trends in online non-profit fundraising, what’s new in your specific cause’s arena of influence and how to meld your efforts with those of your fellow staff members working in other capacities.