6 Ways to Prepare Your Communications for Successful End-of-Year Fundraising
Nonprofit Tech for Good
SEPTEMBER 16, 2021
Hint: they should!) 6) Don’t Forget A/B Testing. We frequently talk about A/B testing as a digital tactic—and it is! Just because a campaign is already live doesn’t mean you can’t iterate and adjust language along the way. 2) Review Your Goals. Review your end-of-year fundraising goals, but think deeper.
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