The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach.

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Support Donor Community Retention 52

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

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Marketing Guide Nonprofit Channel 52

Neon CRM

NOVEMBER 15, 2023

It enables: Offline relationship building with donors and the community Creative materials that leave a lasting impression on donors Highly targeted and personalized messaging (when done well—more on that below!) As you plan your direct mail donor acquisition campaign, keep the following tips in mind.

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Mail Campaign Donor Tips 52

sgEngage

AUGUST 28, 2023

From Mother’s Day campaigns raising money for breast cancer research to Christmas fundraisers collecting gifts for children in need, great holiday fundraisers stick in your mind for years afterwards. To improve your planning process and get the best results, use these tips: Align your campaign message with the holiday.

Campaign 75

Campaign Tips Fundraising Contest 75

Tech Soup

SEPTEMBER 12, 2017

Storytelling is the currency of fundraising. In the digital environment of email, social media, and mobile, we can use storytelling in innovative ways to inspire supporters and donors — and raise more money. Photos, videos, selfies, and personal stories allow us to embed emotional content in fundraising campaigns.

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Storytelling Campaign Digital Tips 66

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. A campaign’s inputs include all costs spent on running the campaign.

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Raise Campaign Money Online 59

Nonprofit Tech for Good

JANUARY 5, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. A YouTube channel and ID. You can learn how to create a channel and find your channel ID here. Community fundraisers. Campaign matching.

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YouTube Money Raise Nepal 258

The Storytelling Non-profit

SEPTEMBER 14, 2021

Successful year-end fundraising campaigns don’t happen by accident. Year-end fundraising campaigns that meet their goals happen as a result of good planning and excellent project management. But year-end fundraising campaigns that exceed their goals happen because there is a compelling story behind them.

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Fundraising Storytelling Profit Phase 80

Saleforce Nonprofit

JULY 8, 2021

Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. This post offers five ways you can optimize your fundraising campaign and create winning emails as we all prepare for the biggest season for nonprofit fundraising — end-of-year giving.

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email Marketing Strategy Tips 116

Saleforce Nonprofit

APRIL 21, 2021

It may seem strange for a new, invite-only platform that is currently only available on iOS to gain widespread popularity so quickly, but FOMO — or fear of missing out — mixed with scaled, community-based conversation (think: interactive podcasts) appears to be a winning combination. VP of Marketing Communications at Salesforce.org.

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Community Build Texas Audio 106

Bloomerang

DECEMBER 4, 2023

How to Audit Your Strategic Plan to Prepare for Annual Planning Nonprofit Mastermind Podcast Your strategic plan is your guiding star, helping you determine where to channel your energy, time, and resources. Listen on the go with the Spotify playlist here. Listen to this episode. Listen to this episode.

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Podcast Fundraising Storytelling Culture 88

Classy

JULY 9, 2021

If your nonprofit is looking to make a big investment in a particular project, you may have wondered if launching a capital campaign is the right path for you. Capital campaigns are time-limited efforts with a large fundraising goal for a specific need. Read Next: The 4 Phases of a Modern Capital Campaign.

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Trend Campaign Tips Phase 59

Qgiv

JANUARY 8, 2024

AI technology can revolutionize your donor interactions by helping you create personalized donor communication quickly. As pioneers in the nonprofit tech space, Qgiv also offers AI solutions with Fundraising IQ to generate emails, recommend auction items, suggest campaign improvements, and more!

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Trend Raise Tools Tips 52

Nonprofit Tech for Good

SEPTEMBER 12, 2021

Whether you’re a Giving Tuesday pro or embarking on your first official Giving Tuesday campaign, these 13 answers will help you prepare, organize, and execute a memorable strategy. To drive conversion and boost revenue, fundraising professionals will need to create campaigns that attract new supporters and prioritize donor experience.

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Question Giving Sponsor Nonprofit 265

Tech Soup

APRIL 30, 2013

Digital storytellers! In addition to our expert judges selecting top stories , we are awarding a community choice prize as voted on by YOU! While we limit votes to just one per day per person, we highly encourage you to mobilize your community for support. Encourage your supporters to vote using all available channels.

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Storytelling Digital San Francisco Open 58

The Modern Nonprofit

FEBRUARY 22, 2022

Estimated Reading Time: 2 minutes Your e-newsletter matters more to the success of your campaign than you might think! According to many reports , email marketing is the best channel for return on investment. Instead, social media has been acting as a complement to email campaigns. Make your emails mobile-friendly.

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Newsletter Social Media Storytelling Mail 105

Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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Platform Communication Indianapolis Channel 117

EveryAction

NOVEMBER 9, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Does your organization have a new project or special initiative within your community launching in 2023?

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Gift Consultant Audience email 207

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27

Mail 52

Mail Fundraising Nonprofit Channel 52

Qgiv

APRIL 9, 2024

Social media for nonprofits is one of the best ways for organizations to reach out, engage with the community, and promote the work they do. From sharing your mission to advertising fundraising campaigns, social media offers plenty of opportunities to help you boost your fundraising efforts. Why should nonprofits use social media?

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Social Media Media Guide Social 52

Tech Soup

MAY 7, 2013

Digital storytellers! In addition to our expert judges selecting top stories , we are awarding a community choice prize as voted on by YOU! While we limit votes to just one per day per person, we highly encourage you to mobilize your community for support. Encourage your supporters to vote using all available channels.

Storytelling 40

Storytelling Digital Open San Francisco 40

Classy

JUNE 16, 2021

With Classy’s peer-to-peer and registration with fundraising campaign types, your supporters can sign up to fundraise on your behalf. However, many of the participants in these campaigns often are not professional fundraisers, so they need a little help along the way to ensure they can be as successful as they want to be.

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Fundraising Haiti Instruction Instructional 94

sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. Ensure communication is a two-way street . Focus on impact storytelling . One of the best methods to increase your donor retention is to leverage your overall communication strategies.

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Retention Communication Donor Strategy 94

Greater Giving

MARCH 21, 2023

Host virtual events, volunteer opportunities, and peer-to-peer fundraising campaigns. Use storytelling to create emotional connections People remember stories more than facts and figures. For that reason, use storytelling to connect with millennials and Gen Z.

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Donor Storytelling Social Media Poll 52

sgEngage

NOVEMBER 24, 2021

We are finding specific, program or appeal-based peer-to-peer campaigns not only provide platforms for your storytelling, but additional stage time for your volunteers and advocates to share their memories. It means more dollars raised, faster met results, and hopefully, more fun for you and your community in the process.

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Blackbaud Articulate Gift Global 98

Nonprofit Tech for Good

APRIL 22, 2013

Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. That said, congrats to the early adopters! Source: Avectra.

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Social Media Awareness Causes Stats 277

CauseVox

NOVEMBER 18, 2021

The end of the year is fast approaching and with it, your year-end fundraising campaign. Here’s what she wants you to know: Repurpose the content that you will be using for your End-of-Year Appeal Use #GivingTuesday as an excuse to communicate with new communities of donors! Reach out to your donor community to find a match.

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Fundraising Social Media Sponsor Mail 79

TechImpact

NOVEMBER 12, 2014

Storytelling and social media – these terms have certainly been thrown around a lot this year! Great storytelling and successful social media campaigns are completely interconnected. The key is using stories to get people’s attention on social media channels. I firmly believe in the latter. 4) Use quotes.

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Social Media Story Money Raise 238

Qgiv

OCTOBER 11, 2022

Giving Tuesday is a big deal for the fundraising community. For many nonprofits, Giving Tuesday is the most important giving day in their yearly fundraising calendar, and it takes time and careful planning to execute a successful Giving Tuesday campaign. The best way to spread the word is with multi-channel marketing.

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Giving Template Widget Social Media 52

CauseVox

APRIL 12, 2022

Since 2015, Carousel Wishes and Valentines Kisses has been the ranch’s signature annual campaign to raise funds to serve more individuals with disabilities. Storytelling. Storytelling is key. It’s strategic because not a lot of fundraising activity happens during that month in the Santa Clarita community.

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Practice Fundraising Storytelling Relationship 87

Nonprofits Source

SEPTEMBER 27, 2023

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Personalize these email campaigns to make donors feel appreciated and connected to your cause. Tell the story of those impacted by your organization. Show impact and results.

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Marketing Tips Influence Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 28, 2014

Humberto Kam from the Monterrey Bay Aquarium and Cindy Johanson from Edutopia shared some case studies about storytelling and what inspires people to share your organization’s content. ” Tips via @humbertokam : pre-package stories, let talent speak for itself, optimize for the channel and be authentic. .”

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Case Study Social Media Studies Conference 99

Connection Cafe

MARCH 12, 2012

Through our multigenerational research and case studies with clients, and other testing, we have pretty definitive proof that individuals expect us to speak to them in a coordinated fashion in each of the channels they prefer. Conversely, Multichannel communications focuses on coordinating a campaign or appeal across multiple channels.

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Storytelling Interaction Channel Technique 51

sgEngage

MARCH 8, 2023

Inspire your supporters by creating a campaign that engages your community, promotes your brand, and encourages generous donations. Inspire your supporters by creating a campaign that engages your community, promotes your brand, and encourages generous donations. How can you plan a more successful Library Giving Day?

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Library Giving Literacy Social Media 64

Classy

JULY 5, 2021

We’ll also cover how to frame your pitch to a new match partner and align your expectations upfront to ensure a successful campaign. These businesses can be easier to reach than corporations because they receive fewer proposals overall and already have a shared interest in serving your community. Each has its own pros and cons.

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Donation Influence Local Nonprofit 108

The Modern Nonprofit

APRIL 18, 2023

Consider the community you serve, the social issue you’re tackling, or the change you want to make in the world. Emphasize emotional appeals Leverage the power of storytelling and emotional appeals to connect with your supporters on a deeper level. This purpose should be the core of your mission statement.

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Guide Donor Fundraising Social Media 52

Media Cause

AUGUST 31, 2022

For some clients, we only contributed to a particular channel or two, while for others, we orchestrated their entire effort across channels. Faith-Based Reasons – Several world religions have major holidays during this period, many of which focus on community and acts of charity. . Increased sense of urgency .

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Story Fundraising Case Study Storytelling 52