Remove Brain Remove Influence Remove Measure Remove Metrics
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Kiss Vanity Metrics Goodbye

Care2

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social. Focus on Influence. Don''t just rely on tools and expect it to give you the full picture.

Metrics 75
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The New War on Social Media Vanity Metrics

Care2

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Last week during the Salsa Conference, I was asked this very question, why is social media data important - by Adrianne Burke, of Salsa Labs, during our panel Measuring Your Social Media. Why is Social Media Data Important?

Metrics 77
professionals

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Great reads from around the web on February 23rd

Amy Sample Ward

Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. This is a really great post to read for anyone thinking about how to measure, evaluate, and even consider the impact of social media use (and that should be everyone). "Over

Web 108
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Reflections from Stanford Nonprofit Management Institute: New Skills for a Complex World

Beth's Blog: How Nonprofits Can Use Social Media

In fact, Lucy has been terrific in finding new ways, like Branch , to use the social tools to facilitate a global brain around these ideas. And the sector is getting better at measuring social change and that there has been a lot of progress in the way the sector measures and reports on big social change outcomes.

Skills 96
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Putting the Public Back in PR - New Book from Brian Solis

Beth's Blog: How Nonprofits Can Use Social Media

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 I have a hypertext brain. Measured by inbound links for blogs.

Public 50
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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

But it is always a good exercise to make your brain think in a different way. And, it also includes measurement - not just qualitative information. It uses metrics to measure your results and help you improve your strategy over time. Wall Street views it as the only legitimate means of measuring business performance.

ROI 50
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The Ultimate Online Fundraising: Guide + 10 Top Ideas

Bloomerang

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 99