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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81
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Great reads from around the web on December 2nd

Amy Sample Ward

I come across so many great conversations, ideas, and resources across the web ever day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. … So in this post my hope is to share with you what is unique about measuring one such channel, Twitter. ."

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Using Chris Brogan's Archimedes Principle To Leverage Nonprofits on Twitter Suggested User List

Beth's Blog: How Nonprofits Can Use Social Media

I've been asking myself how can we leverage the addition of nonprofits and charities on the Twitter Suggested User List? I followed the ant trails to the Chronicle of Philanthropy blog post today asking the question, Should Twitter Recommend More Charities? saying that Twitter was now a “king maker”.

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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). Reader Sharing (bookmarked items). since it won't have any engagement yet.

Metrics 71
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Great reads from around the web on September 13th

Amy Sample Ward

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Really changes the impact of those Twitter numbers! "Social

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Great reads from around the web on December 15th

Amy Sample Ward

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. I'm sure there are some resources, conversations and pointers in here that are new to everyone.

eBook 108
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Great reads from around the web on February 1st

Amy Sample Ward

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Popularity and relevance are the most common metrics through which to filter that content – but are they the best?

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