Nonprofit Tech for Good

AUGUST 29, 2010

At the time I was a skeptical blogger. Five Simple Ways Nonprofits Can Measue Social Media ROI. 10 Social Media Metrics for Nonprofit Organizations. One year ago today Nonprofit Tech 2.0 published its first blog post. I had low expectations for Nonprofit Tech 2.0. just surpassed 254,000 visitors.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere. Measure THIS!

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Nonprofit Tech for Good

JANUARY 14, 2013

Blogger and LinkedIn both launched in 2003. 10) Track the growth and ROI of your online communities. Almost three years ago I wrote and published on this blog a simple system for tracking your Social Media ROI (Return on Investment). That said, here’s a tool kit to help you ask for that raise and get it. Good luck.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2010

I’ll be presenting on a panel “Social Media ROI&# with Lauren Vargas from Radian 6, with Cheryl Contee as the moderator on Sept. Social Media ROI. 15th from 2-3 PM EST. Here’s the description. Do you know what kind of an impact social media is having on your brand, mission, or bottom line?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? When a nonprofit partners with a company on project that uses social media, what metrics do you use to measure success? Data Analysis.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

important with higher-engagement leveled UGC campaigns PROCESS - marketing Email Website Social networks Web badges Blogger outreach OUTCOMES Both tangible & intangible Increase list members (we don???t to quantify ROI Page views from our stats program & Video view count from youtube ??? We also do not track time ???

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Where Are The Gen-Y Bloggers Who Write About Nonprofits and Social Change?

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 The old Web metrics don't work well for measuring social media.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Return on Investment, Return on Reflection: I will integrate my work on social media ROI with general nonprofit technology ROI More about this theme is below because it will be a major focus area for me this year. Please leave a comment if you're one of the bloggers I should be reading and pointing to) . score out of 5.0).

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 24, 2008

Rachel Happe has a good post about how to look at the value part of social media ROI equation. I would have liked to have added these questions to the Social Media ROI Case Study Slam panel, maybe for future reiterations. I'd like to see variations on the Justin Perkin's Social Media ROI Calculator to incorporate some of those.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

I'm also doing a session at the NTC in April called " Mapping Metrics To Strategy: Using Measurement To Improve Your Social Media Efforts " with panelists Wendy Harman, Red Cross, Qui Diaz, Livingston Communications , Danielle Brigida, NWF, and Susan Granger, PDF. Wendy documented many different stories and shared these internally.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2008

I'm presenting on a few panels, coordinating the Day of Service (have done this since 2002 as a paid consultant), and designing a panel on Social Media and ROI. I've been blogging and tracking conversations about social media measurement and ROI over the last few months. The presenter will not have control of their computer.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Over the past six months, I've been doing some writing on metrics/analytics in general and Google Analytics in particular. We're using the Idealware stats to explore Google Analytics and to look at some of the basic reports and explain metrics. My role on the panel is to look specifically at Social Media Metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2007

Last night when I was madly screencasting after midnight for Cambodian Bloggers Workshop, " Five Steps To Khmer 2.0 ," Nancy White pinged me about remixing the social media game. Quantitatively, that's worth quite a bit as no one has been able to calculate this metric so thoroughly before. Job well done!

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NTEN

NOVEMBER 3, 2008

Determine the ROI of Social Media. NTEN's own Holly Ross suggests a simple formula: (Time & Money Saved + Money Earned) - (Time & Money In) = ROI. Well, The Social Organization has a piece on " Collecting All Social Media Metrics " That's a start. That sounds about right.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

As bloggers and others give it closer scrutiny, we're hearing a debate about which Facebook App is better? Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. A short case study about the Nature Conservancy uses e-metrics. Convio or Causes?

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

Engagement on PostRank is calculated with a number of metrics including commenting, clicks, sharing on google reader, retweeting, and saving on social bookmarking services. The top ranked content was on strategy including metrics, adoption, and overall strategy. I'm looking for a few good posts on Social Media, ROI, and Nonprofits.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2007

As both a lesson and as a metric, failure is potentially productive at every level of socialmarkets - from the repeated return of one homeless person to shelter, to the repeated attempts to attach a value like SROI to such a story. is coming " Bloggers go to the SF Symphony! Web Site Usability, Social Media Engagement and ROI.

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Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Deanna Zandt (DZ): How long have you been on Twitter? What inspired you to join?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. Outbound links for influence.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2008

Social Metrics: The Search for ROI in Social Media by Steve Latham of Spur Digital. " Also worth checking out is this slide show on Social Media Measurement techniques and Greg Cangialosi's ROI of Social Media which coins a new phrase, ROE (Return on Engagement). Many individuals tag hundreds of resources each week.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 25, 2008

The topics covered: citizen journalist debate (bloggers versus journalist), the echo chamber, ROI of blogging, trolls, a-list , and civility. I love conversational keynotes and have ever since I first experienced them during the Global Voices London Summit 2005 and Blogher plenary session in 2005.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

Here’s a roundup of submissions for your reading pleasure from some awesome nonprofit bloggers. Pick Metrics. Now it is time to pick the metrics or data points that will let you know whether or not you’ve reached your goal. Blog Posts About Various Steps of the Measurement Process. Select Your Tools.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. Through TechSoup's Netsquared project, blogger Beth Kanter, was commissioned to write a weekly summary.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. " I think this statement still holds true, although with more people thinking about ROI and Social Media, practice is evolving. Measuring the success of social media efforts can't be done with a single metric.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Kaushik offers up some metrics for blogging: Raw Author Contribution (posts & words in post).

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2010

You need metrics or measure against goals, but you also need harvest those insights. This campaign was 5 days versus 14 days and I spent much less time implementing, so while the total is less, presumably my ROI is higher. You can't quantify love as a metric, but it is important sign or signal of life in your online community.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2008

Metrics only partially measure ROI. Donate $10 or more to the Sharing Foundation through Global Giving Fundraiser set up by Blogger Michele Martin of the Bamboo project! Themes from the above links and from other reading: Non profits have adopted social media very quickly. Some argue faster than for profit businesses.

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NTEN

MAY 27, 2010

Wordpress, Typepad, Blogger, Convio CMS) Microblogging enables real-time sharing of "bite-size" information, quick news, and update links and real-time collaboration. It's just one step away from looking at ROI. Test Kitchen : Having low-risk experiments using metrics are very important.

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NonProfit Hub

MARCH 7, 2016

She is a blogger, marketer and communications coordinator for Qgiv , an online fundraising service provider. And it’s been said on this blog before: the first step for recording the ROI across all your selected channels of communication is establishing your donation goal. Abby Jarvis is a guest contributor for Nonprofit Hub.

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NonProfit Hub

MARCH 10, 2016

She is a blogger, marketer, and communications coordinator for Qgiv , an online fundraising service provider. And it’s been said on this blog before: the first step for recording the ROI across all your selected channels of communication is establishing your donation goal. Abby Jarvis is a gust contributor for Nonprofit Hub.

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