Blog, Myspace, ROI and Twitter - Nonprofit Technology

Five Ways Nonprofits Can Transform Their Social Media ROI (Return on Investment)

Nonprofit Tech for Good

MAY 10, 2010

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. Launch a blog.

Social Media

Social Media ROI Media Myspace

Facebook and Nonprofits: Success Stories? ROI?

Nonprofit Tech for Good

JANUARY 12, 2010

Nonprofits with national and international name recognition do great on Facebook in terms of growing a large fan base, but many small to medium-sized nonprofits struggle to achieve the elusive Facebook ROI (Return on Investment) – website traffic, new e-mail newsletter subscribers, mobile subscribers, online donors, thumbs up and comments i.e,

ROI

ROI Facebook Story Stats

10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

MARCH 24, 2010

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

Social Media

Social Media Metrics Track Myspace

Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

APRIL 24, 2010

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. They have heavily promoted Facebook on their websites and blogs, at events and conferences. Facebook would do well to follow the lead of Twitter, MySpace and YouTube. 3) Facebook ROI is limited and often over-rated.

ROI

ROI Integration Question Facebook

11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

MAY 7, 2012

in August 2009 and within a few months came to the conclusion that blogging had been the missing piece in my social media campaigns. received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Thanks to the Social Web, there is no shortage of possible topics for your nonprofit to blog about.

Content

Content Ideas Nonprofit Interview

Social Networking Communities Are Migrant Communities

Nonprofit Tech for Good

JULY 28, 2010

They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. I first got on MySpace in February 2006 when I created a portal to Nonprofit Organizations on MySpace. This is when the MySpace vs. Facebook debate began to rage in the blogoshphere. The community was red hot.

Social Network

Social Network Community Network Myspace

10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

Social Media

Social Media Avatar Media Ratio

To the Small Nonprofits on the Social Web: 5,000 is the Magic Number

Nonprofit Tech for Good

SEPTEMBER 11, 2012

So thanks for your great advice back then and the fantastic advice you still provide through your awesome blog. I’ve observed this phenomenon on Facebook, Twitter, LinkedIn, Myspace, and Foursquare. The larger your communities, the higher your ROI. And it’s true. 5,000 is the magic number.

Web

Web Social Social Media Myspace

[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

NOVEMBER 21, 2010

Blog: pancan.org/blog. Twitter: twitter.com/PanCAN , twitter.com/Advocate4PanCAN. The 1 st tool was MySpace back in 2007. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI. I track the ROI a few ways. (1) Summary of ROI. gid=104492.

Cancer

Cancer Social Media Los Angeles Action

[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Nonprofit Tech for Good

DECEMBER 13, 2010

Blog: blog.nature.org. Twitter: twitter.com/nature_org. My guess would be either MySpace, YouTube, or Facebook Causes. We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. I would say MySpace has dropped off the most for us. Please summarize your ROI.

Social Media

Social Media Conservancy Interview Media

11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

MAY 7, 2012

in August 2009 and within a few months came to the conclusion that blogging had been the missing piece in my social media campaigns. received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Thanks to the Social Web, there is no shortage of possible topics for your nonprofit to blog about.

Content

Content Ideas Nonprofit Interview

11 TwtPoll Results Nonprofits Can Use to Plan 2010 Communications Strategies

Nonprofit Tech for Good

DECEMBER 30, 2009

3) Does your nonprofit have a blog? [ [link] ]. 43% Yes… our organization blogs regularly. 14% No… no plans to launch a blog. 1% Yes… they donate on our website after reading something on Facebook, Twitter, etc. 1% Yes… they donate on our website after reading something on our blog.

Results

Results Communication Strategy Myspace

The Three Most Common Mistakes Nonprofit Group Admins Make on LinkedIn

Nonprofit Tech for Good

MARCH 7, 2011

LinkedIn Groups can be very high in ROI as long as you’re patient and willing to invest at least an hour a week promoting and monitoring your LinkedIn Group. Today, those 14,000 members result in more ROI than 16,000 Facebook Fans and run a not-so-distant second to 411,000 Twitter Followers. No kidding.

Linkedin Group Spam ROI

10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), Facebook, Twitter, YouTube, etc. Before Myspace then Facebook and then Twitter, I was a voracious reader. 10) Track the growth and ROI of your online communities.

Social Media

Social Media Management Media Social

[Book Interview] Nonprofit Example of Social Media Excellence: National Wildlife Federation

Nonprofit Tech for Good

FEBRUARY 1, 2011

Blog: www.wildlifepromise.org. Twitter: twitter.com/nwf. Back in 2006 when I joined the organization we had a MySpace page with 25 friends. Twitter was the most useful for connecting with individuals. For National Wildlife Federation’s Twitter, I have two incredibly amazing helpers: Kristin Johnson and Kevin Coyle.

Social Media

Social Media National Interview Examples

Five Reasons Why Your Nonprofit Should Hire a Social Media Manager

Nonprofit Tech for Good

JULY 9, 2012

To be successful on the Social Web, nonprofits need to have a presence on mutliple social networks and should be consistently creating content that can be shared on the Social Web, such as blog posts, photos, and videos. Having a discussion on your Facebook Page is not a social media strategy, nor is is engaging supporters on Twitter.

Social Media

Social Media Management Media Social

[Book Interview] Nonprofit Example of Social Media Excellence: Women for Women International

Nonprofit Tech for Good

DECEMBER 5, 2010

Twitter: twitter.com/womenforwomen. Blog: wfwnotesfromthefield.wordpress.com. The first social networking tool the organization utilized was MySpace is 2007. Following that, Women for Women International moved on WordPress, Facebook, YouTube and Twitter throughout 2008-2010. Please summarize your ROI.

Social Media

Social Media International Interview Examples

[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

Nonprofit Tech for Good

DECEMBER 28, 2010

Blog: hsus.typepad.com. Twitter: @ HumaneSociety , @ cariegrls. MySpace, back when it was cool. We’re using Facebook primarily, Twitter for feedback, dabbling in Foursquare, and starting our LinkedIn presence. Twitter is the one that surprised me the most. Are you tracking Return on Investment (ROI), and how?

United States

United States Social Media Interview Media

The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

JUNE 13, 2013

It’s a strategy that I have been using, testing, and adapting since @NonprofitOrgs first launched on Myspace in 2006 and now there’s an ever-increasing flow of data being released that proves that social and mobile media are, in fact, powerful fundraising tools. Blog Unique Visitors.

Track

Track Mobile Media Fundraising

11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

JANUARY 3, 2012

There’s no shortage of year-end-and-beginning blog posts about social media, but I thought I’d throw mine into the mix as well. One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. Learn basic HTML.

Social Media

Social Media Media Management Social

[Book Interview] Nonprofit Example of Social Media Excellence: Taproot Foundation

Nonprofit Tech for Good

DECEMBER 20, 2010

Blog: taprootfoundation.org/blog. Twitter: twitter.com/taprootfound. Megan: MySpace was probably our first introduction to social media, but not sure the year we created the account. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. Please summarize your ROI.

Social Media

Social Media Foundation Examples Media

Social Media: What To Do If Your Boss Doesn’t Get It

Nonprofit Tech for Good

NOVEMBER 28, 2011

At the time, nonprofits were primarily only using Myspace and YouTube. The media had made Myspace, and social networking in general, out to be dangerous, life-threatening even. Subscribe to social media blogs. In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. Get training.

Social Media

Social Media Media Social Stats

Measuring the Impact of Your Social Media Program

Care2

OCTOBER 19, 2010

As nonprofits and advocacy groups delve deeper into social media, the need to assess their return on investment (ROI) is critical. Given the organizational goals of advocacy groups, it should be abundantly clear that ROI encompasses far more than fundraising, and in many cases will not include fundraising at all. Engagement.

Social Media

Social Media Measure Program Media

What's It Cost? ROI of social media can be an intangible- The NonProfit Times March 15, 2011

AFP Blog

MARCH 25, 2011

ROI of social media can be an intangible- The NonProfit Times March 15, 2011: "here's Facebook, Second Life, Myspace, LinkedIn, YouTube, Twitter and now Jumo. What's It Cost? There are many smaller social networking platforms.

ROI

ROI Social Media Baltimore Second Life

Sunny the Seal Melts Hearts on MySpace - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

MAY 7, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Did you experience any increased site traffic to HSUS as a result of your MySpace presence?

Myspace

Myspace Social Media Advocacy Badge

10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program. 1) Implement Donation Page Best Practices.

Practice

Practice Online Fundraising Nonprofit

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI = (gain from investment - cost of investment)/(cost of investment).

Social Network

Social Network ROI Social Media Network

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI = (gain from investment - cost of investment)/(cost of investment).

Social Network

Social Network ROI Social Media Network

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI = (gain from investment - cost of investment)/(cost of investment).

ROI

ROI Social Network Social Media Advocacy

NpTech Tag: Change.org To Launch White-Label Social Network for Nonprofits, GeekToys that Give Geekbumps, and Blog Readability

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

What reading level is your blog? Most NpTech blogs are high school level. ve already partnered with 50 non-profits, like Care2 , Greenpeace , and Amnesty International The question it raises for nonprofits is, join an existing network like Facebook or MySpace or build your own social network or combination? What do you think?

Social Network

Social Network Nptech Tag Network

Planned Parenthood Movement Building: Leadership, Engagement, Stories, and Platform for Self-Organizing

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Says Tom, "We don't talk about Facebook or Twitter. They realized quickly it was the wrong approach. " We’ve stopped cramming calls to action down people’s throats because we understand that’s not the culture of MySpace or Facebook or the way social media can be successful. We talk about how using the tools expands our mission."

Story

Story Platform Build Organization

Crowdsourcing Your Professional Learning With Social Media: An Example

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

There were a number of questions related to tools and tactics that I couldn't answer off the top of my head - so I decided to crowdsource them on Twitter asking for answers in the comments. How often should an organization post to Twitter or send out updates on Facebook? Also everyone says that Twitter wont' raise any money.

Social Media

Social Media Examples Professional Learning

Social Networking Tip #2: Establish A Routine and Stick To It

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2007

I try to do this for blogging, RSS reading, twittering, flickr, email, etc. Thanks Andy Carvin for the link via Twitter). Unless your job responsibility is as a 'online community manager' you don't need spend your entire work day on MySpace." I have a work flow/to do list for my socnet stuff, I set the timer.

Social Network

Social Network Network Tips Myspace

Women Who Tech Telesummit: Tools Galore Panel

Amy Sample Ward

MAY 14, 2009

Also posted on the Frogloop blog for nonprofits here. I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign.

Tools

Tools Tech Map Case Study

The Coming Wave of Web 2.0 Consultants and Vendors - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

SEPTEMBER 14, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Main | Lean, Mean Blogging Machines » Thursday Nov 16 2006 The Coming Wave of Web 2.0

Consultant

Consultant Myspace Social Media Advocacy

Lean, Mean Blogging Machines - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

NOVEMBER 13, 2006

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Familiarize yourself with blogging lingo. Make sure you blog on a consistent basis.

Social Media

Social Media Advocacy Digg Jordan

33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly. Blogging: 10 Hours Weekly.

Social Media

Social Media Social Chapter Media

What Social Network Demographics Mean for You - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" How is this valuable? Actually, struggling to write.

Demographics

Demographics Social Network Social Media Network

MySpace.com: A Place for Donors? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

NOVEMBER 8, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Is the blog used and updated? And is it even worth it ? The Data How was it collected?

Social Media

Social Media Place Myspace Advocacy

Why Every Nonprofit Should Embrace the Web 2.0 World

Care2

FEBRUARY 4, 2009

It’s important to recognize that you will not recruit millions of new people to your organization and raise tons of money just because you have a profile on Facebook, or because your staff Twitters. conference, many people asked: “How do you measure the return on investment (ROI) for social networking campaigns.&#

Web

Web ROI Myspace Social Network

What Social Network Demographics Mean for You - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" How is this valuable? Actually, struggling to write.

Demographics

Demographics Social Network Social Media Network

33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly. Blogging: 10 Hours Weekly.

Social Media

Social Media Social Chapter Media

MySpace.com: A Place for Donors? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Is the blog used and updated? And is it even worth it ? The Data How was it collected?

Social Media

Social Media Place Myspace Advocacy

Why Every Nonprofit Should Embrace the Web 2.0 World - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

FEBRUARY 7, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Conference to discuss the importance of incorporating Web 2.0 so important? During the Fem 2.0

Social Media

Social Media Web Advocacy Media

Five Ways Nonprofits Can Transform Their Social Media ROI (Return on Investment)

Facebook and Nonprofits: Success Stories? ROI?

Trending Sources

10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

11 Blog Content Ideas for Nonprofits

Social Networking Communities Are Migrant Communities

10 Common Mistakes Made by Nonprofits on Social Media

To the Small Nonprofits on the Social Web: 5,000 is the Magic Number

[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

11 Blog Content Ideas for Nonprofits

11 TwtPoll Results Nonprofits Can Use to Plan 2010 Communications Strategies

The Three Most Common Mistakes Nonprofit Group Admins Make on LinkedIn

10 New Year’s Resolutions for Nonprofit Social Media Managers

[Book Interview] Nonprofit Example of Social Media Excellence: National Wildlife Federation

Five Reasons Why Your Nonprofit Should Hire a Social Media Manager

[Book Interview] Nonprofit Example of Social Media Excellence: Women for Women International

[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

11 New Year’s Resolutions for Nonprofit Social Media Managers

[Book Interview] Nonprofit Example of Social Media Excellence: Taproot Foundation

Social Media: What To Do If Your Boss Doesn’t Get It

Measuring the Impact of Your Social Media Program

What's It Cost? ROI of social media can be an intangible- The NonProfit Times March 15, 2011

Sunny the Seal Melts Hearts on MySpace - Online Fundraising, Advocacy, and Social Media - frogloop

10 Online Fundraising Best Practices for Nonprofits

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

NpTech Tag: Change.org To Launch White-Label Social Network for Nonprofits, GeekToys that Give Geekbumps, and Blog Readability

Planned Parenthood Movement Building: Leadership, Engagement, Stories, and Platform for Self-Organizing

Crowdsourcing Your Professional Learning With Social Media: An Example

Social Networking Tip #2: Establish A Routine and Stick To It

Women Who Tech Telesummit: Tools Galore Panel

The Coming Wave of Web 2.0 Consultants and Vendors - Online Fundraising, Advocacy, and Social Media - frogloop

Lean, Mean Blogging Machines - Online Fundraising, Advocacy, and Social Media - frogloop

33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

What Social Network Demographics Mean for You - Online Fundraising, Advocacy, and Social Media - frogloop

MySpace.com: A Place for Donors? - Online Fundraising, Advocacy, and Social Media - frogloop

Why Every Nonprofit Should Embrace the Web 2.0 World

What Social Network Demographics Mean for You - Online Fundraising, Advocacy, and Social Media - frogloop

33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

MySpace.com: A Place for Donors? - Online Fundraising, Advocacy, and Social Media - frogloop

Why Every Nonprofit Should Embrace the Web 2.0 World - Online Fundraising, Advocacy, and Social Media - frogloop

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