Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

Invest in social media capacity as a means of achieving brand building, advocacy and fundraising goals. Measure social media with key metrics for visibility, engagement and advocacy . The headline is: Social Network and Mid-Size Nonprofits: What's The Use? Demonstrate their unique impact to underscore relevance to advocates.

Social Media 95

Social Media Adopt Survey Media 95

Care2

AUGUST 22, 2013

Convene online marketing meetings with key department representatives (Fundraising, Programs, etc) twice each month to plan out upcoming initiatives in the annual online marketing calendar, divide up tasks, and review progress. Produce a monthly website and online engagement report of key metrics. Publish 1-2 blog posts each week.

Online 71

Online Tips Calendar Test 71

Connection Cafe

APRIL 29, 2014

Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline. Are they tweeting or yelping or blogging or reading magazines? What’s their persona today and how is it evolving? How do they consume information?

Marketing 37

Marketing Donor Michigan Test 37

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

What reading level is your blog? Most NpTech blogs are high school level. As FrogLoop blog concludes in its recent analysis of MySpace, "Social networking sites are essentially a microcosm of the internet, and hosting a profile on either is akin to managing a website. What do you think? This is a must-read.

Social Network 50

Social Network Nptech Tag Network 50

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2007

Hyseni, Once You Start Dancing Blog. So, I was thinking about Nancy and the way she has welcomed new readers on her blog. Kira: From talking about this last week, the biggest question this has stuck with me is how relevant ROI is for judging the value of a tactic that might serve goals other than fundraising. Job well done!

Albania 50

Albania ROI Social Network Remix 50

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

sgEngage

FEBRUARY 20, 2024

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): It should be directly tied to your progress and defined metrics. Help board members become incredible fundraisers : Learn more.

Campaign 58

Campaign Tools Phase Accessibility 58

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. Google Grants can be a great fundraising option for almost all nonprofits. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads.

Google 355

Google Grant Guide Nonprofit 355

Qgiv

MAY 11, 2021

Nonprofits are expected to spend the entire $10,000 dollars each month, and there are performance-related metrics nonprofits must meet in order to continue receiving the grant (more on those later). However, Google has a separate Google for Education program you can check out if you’re fundraising for a school. The Basics.

Google 52

Google Grant Rate Headline 52

Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns. Is your audience most receptive to certain headlines or promotional offers?

email 89

email Marketing Strategy Fundraising 89

sgEngage

AUGUST 23, 2023

Problem 1: Receiving Minimal Traffic or Low Clicks Site traffic and ad clicks are two of your most vital metrics. Capture attention with your headlines. Luckily, Google offers a feature that will cycle through headlines and descriptions. That way, you can keep everything running smoothly.

Grant 68

Grant Google Guide Management 68

Nonprofits Source

SEPTEMBER 8, 2017

In this link roundup, we’re looking at email marketing strategies for year-end fundraising success! When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns. Razoo answers this question by offering a step-by-step guide to fall fundraising.

email 45

email Marketing Strategy Fundraising 45

Connection Cafe

AUGUST 4, 2017

I used to believe that online average gift size was a vanity metric. It made for interesting tweets and blog post headlines about online giving trends, but it wasn’t very useful. Over time I’ve learned to love the online average gift size metric. I have a confession to make.

Gift 41

Gift Online Statistics Trend 41

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). Your blog is your gift to them, as well as to yourself. Every dollar helps.

Story 54

Story Nonprofit Social Media Content 54

Nonprofits Source

MARCH 21, 2018

They bring together America’s fundraisers on one page, showing off their success whilst displaying how anyone can help them. Nonprofits can teach us a lot about how best to use social media, whether to promote an ecommerce business, a blog or simply for personal use. Facebook Fundraising Tools. What We Can Learn. Conclusion.

Social Media 109

Social Media Resource Marketing Media 109

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

When nonprofits marry tried-and-true fundraising techniques with social media and online networks, they are able to tap into the power of crowd funding. 9237 is the average amount raised when groups are working on a team to fundraise. 2: Identify results, metrics, and mini goals for your campaign. Objective.

Fund 130

Fund Campaign Practice Giving 130

Connection Cafe

AUGUST 21, 2017

Years ago, I was hired to launch an nonprofit’s online communications and digital fundraising program, but there was a lot of resistance to incorporating major donors into the online program. Create Personalized Online Fundraising Appeals . Once you have the answer, create special opportunities like: DIY fundraising campaigns.

Gift 27

Gift Digital Online Pledge 27

Connection Cafe

MAY 30, 2014

Kevan Lee of Buffer prefaced his post by saying, “Writing a blog post about how to write a perfect blog post is the most meta of burdens.” The Anatomy of a Perfect Blog Post: The Data on Headlines, Length, Images and More is everything its title promises it will be. knew he wasn’t lying.

Data 34

Data Charlotte Donor Storytelling 34