Connection Cafe

MARCH 6, 2019

Prior to working at Blackbaud, I spent 10 years working in annual giving. Apply A/B testing to your materials. Changing only one variable at a time so they can track what works and what doesn’t, direct marketers will use a small part of their budget to test messaging, channels, audiences, and more. Segmentation works.

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Marketing Learning Fundraising Student 22

NetWits

JULY 12, 2012

Every bit of content should showcase your school’s mission and voice. Use the 5 second test – ask 20 random constituents to look at your homepage for 5 seconds and tell you in 50 words or less what your school is all about. Know that writing is an art…AND a science. Avoid industry jargon and acronyms.

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Websites Audio Interaction Web 143

Care2

JULY 11, 2013

They share best practices in online campaigning as well as concrete data and analysis from their A/B testing. NP Voices: Steve MacLaughlin over at Blackbaud recently launched a great podcast series for nonprofit practitioners. They also provide great case studies that are applicable to other nonprofits.

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Resource India Case Study Nonprofit 72

Connection Cafe

MARCH 12, 2015

You see, I manage the Blackbaud Champions program here at Blackbaud. Champions is our VIP community of customer advocates that are actively engaged in sharing their experiences with their peers about partnering with Blackbaud. Our customers rock here at Blackbaud. I know first-hand. Share in the comments below.

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Mobile Blackbaud Review Empowerment 20

DNL OmniMedia

FEBRUARY 9, 2022

Blackbaud platforms, including Luminate Online, Blackbaud CRM, and Raiser’s Edge NXT. Plus, as a certified Blackbaud Partner and Salesforce Cloud Alliance Partner, we can help ensure that your organization makes the most of its investments in these powerful platforms. Blackbaud Consulting Services: A Nonprofit’s Guide.

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Consultant Nonprofit Strategy Philanthropy 52

Connection Cafe

MAY 9, 2018

Petitions encourage your audience to feel like part of a community by inviting them to add their voice to a chorus of advocates. Once your campaign is live, don’t sit on your laurels: Test your petition and donate forms to make sure you’re getting the best possible response. Finding your call to action.

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Fundraising Online Pledge Advocacy 28

Connection Cafe

MAY 22, 2019

In the Blackbaud Institute’s report, The Right Mix , Anne Wallestad spoke about the Measuring Fundraising Effectiveness framework that quantifies the risk associated with a lack of diversification in fundraising. However, that has changed quite a bit over the years and now our senior development leaders have a much greater role in this.

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Program Alternative Fundraising Fund 25

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2010

In my spare time, a video crew was following me around to create a short piece for Blackbaud Conference on October 20-21st in Washington, DC as part of the keynote to be delivered live by Allison. (I’ll That’s where I first discovered and connected with the Global Voices Community around my interests in Cambodia. (I’m

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Boston Network Story Nonprofit 95

Achieve

JULY 2, 2019

Is the copy using a consistent tone of voice? . Blackbaud TeamRaiser.). Test-and-learn. I’m a strong believer in innovation, testing-and-learning, and being open to change. Once you’ve taken stock of all of your organizations social channels, evaluating your messaging strategy is a great next step. Get creative.

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Social Media Media Hints Social 52

Connection Cafe

JULY 8, 2015

I see this focus on purpose in life and work around me every day at Blackbaud , where 84% of my colleagues said it truly mattered to them — when accepting their jobs — that we work with the worldwide philanthropic community. It’s a place that believes in good and helping good take over.

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Help Chicago Teen Blackbaud 20

NonProfit Hub

DECEMBER 10, 2014

Social media allows nonprofits to do the following for their donors and donor prospects: • Make them feel a part of your family. • Publicly show them recognition and praise. • Allow them to voice opinions and be heard. • Show them your mission in action via videos, photographs, stories. • Get them critical information with the speed of a click.

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Social Media Fund Develop Media 63

sgEngage

JUNE 2, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Questions for Geoff Livingston Posted by Steve MacLaughlin on June 2nd, 2011 I’m starting a new series of short interviews with people who are really changing what’s happening in the nonprofit sector. All Rights Reserved

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Trend Question Blackbaud Nonprofit 70

Connection Cafe

JULY 27, 2018

Increasingly, though, employees are asking to have a voice in their matching programs, wanting their donation and associated match to go to an organization close to home (physically or emotionally). Another inexpensive way to explore your employees’ passions , and test what partners resonate the most, is a crowdfunding page.

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Gift Program Disaster Hurricane 29

Connection Cafe

APRIL 13, 2018

Experiment with using different tones of voice. Be sure to test and track your response rates and average donation size to determine how these strategies are working for your organization. Be sure to follow Blackbaud Higher Education Solutions on Twitter and LinkedIn for more on the latest topics in higher education.

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Education Fundraising Mail Offline 23

Connection Cafe

APRIL 18, 2018

Social justice and activism is on the rise, with people turning out in record numbers to make their voices heard. Everyone loves a quick and fun quiz – test their knowledge by asking a few questions (you can also provide info and insight about your organization’s mission or programs). People power is thriving in 2018.

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Support Meme Social Media Digital 24

Connection Cafe

DECEMBER 22, 2013

Colleen Fahey’s article, How Audio Enhances Your Brand Content: Find Your Signature Sound , provides guidance for how your nonprofit can strengthen its voice. So, start testing- the sooner you do, the sooner you can start converting new donors. In this presentation, Counter-Intuitive or New Path to Profit?: We Miss you!

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Story Nonprofit Social Media Content 54

Get Fully Funded

JANUARY 12, 2023

Test using positive images for cultivation messages and more neutral images for fundraising texts. Tatango’s guide to nonprofit text messaging recommends the following qualities for a compelling CTA: Use active voice and express urgency. To supplement your story, include a powerful visual, such as a photo, graphic design , or gif.

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Fundraising Nonprofit Storytelling Rate 81

Connection Cafe

JULY 21, 2016

Millennials’ giving is different from their parents…My 23-year-old son wouldn’t know what to do with an envelope. – Dennis McCarthy, director of sales at Blackbaud. We’re putting money behind our social models, exploring paid advertising, testing organic strategies versus. Integration with Email. Digital Content.

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Digital Strategy Associations Social Media 20