Benefit Fundraising Headline Mail 
Whole Whale
SEPTEMBER 8, 2023
What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Make the product the hero – Focus ads on the virtues and benefits of the actual product. Thorough understanding leads to big ideas.
Pamela Grow
JUNE 28, 2023
When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. But what about reach? billion by 2025.
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Pamela Grow
JANUARY 13, 2021
We continue to solicit donors using direct mail and emails. In my book, Simple Development Systems: Successful Fundraising for the One-Person Shop , and in all of our Basics & More classes, I outline the necessary elements for a strong fundraising program powered by donor communications. The photos need captioning.
Nonprofits Source
APRIL 19, 2017
I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. 7 Online Fundraising Ideas (That Actually Work): 1. Had a 55% increased conversion rate.
NonProfit Hub
FEBRUARY 11, 2021
One of the basic tenants of successful fundraising is donor stewardship. Make sure the subject line is an intriguing headline, not “April Newsletter from Our Charity.”. Invite them to attend your fundraising events. Tactics: Continue providing regular communication via e-newsletters, social media, website and direct mail. .
Bloomerang
OCTOBER 4, 2021
The fundamentals of a fundraising appeal. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. This isn’t compelling as a fundraising appeal. If you’re sending a piece of direct mail, the response device should stand alone in making a strong case for support.
Care2
MAY 18, 2012
Many of Frogloop's readers are professional nonprofit fundraisers who watch trends like a hawk -- at least when those trends affect fundraising results across sectors and channels. Channels covered included online, direct mail, telemarketing and canvassing. So what was the big picture "headline?" The full report is here.
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