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How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

Be aware, however, that in the world of nonprofit research, many experts discount that this metric has any real value in rating a nonprofit. Understanding the importance of accurate reporting of staff time and all related fundraising expenditures will reap benefits in terms of precise calculations of financial ratios related to fundraising.

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10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. NRDC is highlighting a $50 default donation with a $35 donation as the least amount to give which presents a psychological benchmark to potential donors: $35 is a good minimal donation, but $50 is better and only $15 more.

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The Nonprofit Administration Dilemma: How Much Should You Spend on Fundraising?

Get Fully Funded

What About Ratings on Sites Like Charity Navigator? Fear of getting a bad rating on sites like Charity Navigator keeps many nonprofit leaders from spending money on fundraising. Charity Navigator wields a lot of influence in the nonprofit sector with its star ratings that take into account how much an organization spends on overhead.

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Facebook Metrics Nonprofits Need to Know


If you are a social media data junky, then you are in luck because M&R and NTEN recently analyzed Facebook statistics for the 40 organizations surveyed in their 2011 eNonprofit Benchmarks Study. The Wildlife/Animal Welfare sector had the highest ratio of Facebook users to email subscribers at 242 per 1000.

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What Is a Good Fundraising Efficiency Ratio?

Neon CRM

What’s a fundraising efficiency ratio? And what’s a “good” ratio to try to maintain? Your efficiency ratio measures the amount of money you spend on fundraising against the amount of revenue generated by those activities. Why Is Understanding My Fundraising Efficiency Ratio Important? Why should you track it?

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Current Online Activities in Asia-Pacific Nonprofits


43% rated their website as very effective in meeting their strategic internet goals. A ratio of 4:1 is a good benchmark: ensure that for every 4 emails you send out, you only have one that directly solicits funds. More specifically: Over 66% of organisations manage their website in house. 69% use email to drive donations.

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3 Key Pieces in an Engaging Email Campaign

Connection Cafe

Delivering personalized content to your audiences can significantly increase click-through rates. MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link.

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