Bloomerang

JUNE 20, 2023

Tell stories One of the best ways to engage supporters is to use effective storytelling strategies. Monthly donors are shown to have a retention rate of 90% compared to the average of 46% , so encouraging these contributions can increase your organization’s retention rate as a whole.

Ideas 94

Ideas Guide Online Fundraising 94

Bloomerang

JULY 20, 2023

These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio. Tell stories One of the best ways to engage supporters is to use effective storytelling strategies. Optimize your donation page for mobile According to the M+R Benchmarks study , mobile devices accounted for 54% of nonprofit website traffic in 2021.

Ideas 77

Ideas Online Fundraising Tips 77

Qgiv

JULY 21, 2022

Even though the definition below is focused on product marketing, we fundraisers know how effective storytelling is with donors in our communications. Another reason to start with Paid search: According to the M&R 2022 Benchmark Study , return on ad spend was highest for search ads ($3.72). Also of note: Google’s “ABCD Framework.”

Channel 59

Channel Marketing Fundraising Nonprofit 59

Nonprofits Source

FEBRUARY 25, 2017

How to Increase Email Open Rates! ”. Who cares if your email open rate jumps 15% if you don’t have an integrated marketing plan to support the lead nurturing process? The efficiency ratio , also known as the revenue to cost ratio. The best part of the efficiency ratio is that it doesn’t involve any complex math.

Content 40

Content Leadership Marketing Files 40

Connection Cafe

DECEMBER 5, 2017

The focus shifted to a new set of key performance indicators (KPIs), including: File size and donor file coverage ratios. Donor retention rates across lifecycles. The study provided insights, such as low customer service ratings from donors who called our 800 number—especially donors who called outside of East Cost business hours.

Analytics 33

Analytics Data Analysis Metrics 33