Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

NetWits

JUNE 24, 2011

So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. For example, while online is far and away the giving channel of choice for new donors under age 65, those same donors renew via offline channels 40% of the time. Register today!

Offline 153

Offline Channel Fundraising Mail 153

Connection Cafe

NOVEMBER 18, 2015

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. Time has shown this not to be the case, even as the overall slice of online giving has inched up.

Benchmark 20

Benchmark Online Report Gift 20

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. In fact, the end of the calendar year is also a significant source of the funds raised online for nonprofits. The average online gift for the month of December increased to $248.82

Online 90

Online Fundraising Offline Blackbaud 90

M+R

DECEMBER 13, 2022

Using M+R’s digital ads Benchmarks , you can set your own KPIs for cost per donor, return on ad spend, and more—and even game out in advance what happens when you hit (or don’t hit!) Now, let’s go raise all the money for the most important causes — before the ball drops! . __. By setting clear Key Performance Indicators in advance! .

Fundraising 82

Fundraising America United States Track 82

sgEngage

MARCH 30, 2021

million people combined to raise over $1.3 Online Registrations by Month. Online Fundraising by Month. Overall, online fundraising was down “only” 40%, which indicates that although participants numbered less, they continued to fundraise and, in some cases, fundraise more on average than previous years. More than 9.4

Blackbaud 65

Blackbaud Studies Fundraising Registration 65

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

Total raise $5563 or 10% over goal of $5,000 in 2 weeks. 80% of the goal was raised before the Online Memorial Event on July 3rd. 80% of the goal was raised before the Online Memorial Event on July 3rd. 95% of donations were made online through the Razoo site, with 5% via mobile app. Online Memorial Event.

Social Media 129

Social Media Online Learning Fundraising 129

Care2

DECEMBER 8, 2010

Care2 is pleased to provide this overview of The Online Giving Study: A Call to Reinvent Donor Relationships just released by Network for Good and True Sense Marketing. The study, which you can download here , summarizes “$381 million in online giving through Network for Good’s platform, including 3.6 No surprise here.

Studies 70

Studies Summary Online Giving 70

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. It shows that where we fail to engage donors, we also fail to raise funds.

Channel 118

Channel News Mail Blogger 118

Connection Cafe

MARCH 30, 2021

million people combined to raise over $1.3 Online Registrations by Month. Online Fundraising by Month. Overall, online fundraising was down “only” 40%, which indicates that although participants numbered less, they continued to fundraise and, in some cases, fundraise more on average than previous years. More than 9.4

Blackbaud 48

Blackbaud Studies Fundraising Registration 48

Care2

NOVEMBER 13, 2011

This is the time of year that your organization should be raising up to 40% of its donations online. In 2010 an estimated $291 billion was raised. While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel. – eNonprofit Benchmark study.

Fundraising 73

Fundraising Blackbaud Benchmark Info 73

Care2

JANUARY 7, 2011

Nonprofits and associations have faced tough times as they struggled to raise money, recruit new members, and retain old ones. As organizations continue to plan for 2011, it’s important to examine 2010 benchmarks such as the Membership Marketing Benchmark report that surveyed over 400 association executives.

Benchmark 67

Benchmark Associations Stats Offline 67

Care2

JUNE 5, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 47

Social Media Online Advocacy Media 47

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Advocacy 44

Advocacy Social Media email Online 44

Nonprofit Tech for Good

OCTOBER 25, 2023

M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. M+R Benchmarks ] Email list sizes decreased by 2% in 2022, after 8% and 9% growth in the previous two years. [

Statistics 226

Statistics email Marketing Benchmark 226

Neon CRM

MAY 18, 2023

But with so many elements to modern fundraising—both online and offline—it can be tough to keep up. Goals for all your different objectives—total dollars raised, number of donors, number of new donors, etc.—you’ll Nonprofit Fundraising Strategies by Channel There is no one right way to raise money for your nonprofit.

Raise 98

Raise Strategy Help Fundraising 98

Care2

DECEMBER 8, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Online Advocacy Case Study 28

Care2

MARCH 25, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 23, 2009

Have you ever analyzed your nonprofit organization's online donor list and wondered why many of the people listed aren’t recurring online donors? For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period.

Channel 42

Channel Case Study Fundraising Offline 42

Connection Cafe

MAY 20, 2015

If this is the first year you’re doing some P2P archaeology, start by pulling the following stats: Event level data: Online and offline fundraising totals (separate from sponsorship or other dollars). Compare your performance to industry benchmarks. Develop your own benchmarks for the coming year.

Benchmark 20

Benchmark eBook Registration Indiana 20

Amy Sample Ward

APRIL 27, 2009

industry benchmarks. at ARC, listening has been the core value of our last three year’s of social media (mentioned online over 400 times a day), learn what people want and expect from us. Are there ways of catching offline datapoints? Themes that people want to learn: new metrics structures can bubble up. success stories.

Social Media 102

Social Media Map Strategy Media 102

Tech Soup

MAY 22, 2012

Online fundraising has become a popular method for increasing revenue and acquire new donors. While it does not yet amount to the bulk of fundraising for most nonprofits, online giving grew by 13 percent from 2010 to 2011. Looking to help your organization get better at raising money online? Look at Web Traffic.

Results 44

Results Online Donor Fundraising 44

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Steve Peretz, M+R Strategic Services. Let's take an easy example. www.mrss.com.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Care2

FEBRUARY 20, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) By 10:30 a.m.

Case Study 35

Case Study Local Studies Social Media 35

Care2

MARCH 23, 2009

Have you ever analyzed your nonprofit organization's online donor list and wondered why many of the people listed aren’t recurring online donors? For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period.

Channel 28

Channel Fundraising Case Study Offline 28

Care2

MAY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 34

Social Media Tools Online Advocacy 34

Care2

NOVEMBER 11, 2009

Any nonprofit seeking to recruit online supporters should rightly be concerned with the ultimate value derived from such supporters. The second calculator shows benchmark values from a recent study so that you can compare the performance of your names with those of other organizations working in the same field. The Value of an Email.

email 56

email Benchmark Measure Advocacy 56

Care2

MARCH 13, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

SEPTEMBER 6, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Second Life 28

Second Life Life Social Media Advocacy 28

Care2

SEPTEMBER 25, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Online Advocacy Fundraising 28

Care2

SEPTEMBER 20, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Online Fundraising Advocacy 28

NetWits

OCTOBER 4, 2011

Are you searching for ways to raise more money? If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Smartphones are in everyone’s hands and social networking online has become an everyday activity for millions of people.

Offline 279

Offline Results Fundraising Blackbaud 279

Care2

MAY 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Mail 34

Mail Social Media Advocacy Online 34

sgEngage

DECEMBER 27, 2011

One of the most common questions that I get is how much money is raised through online giving. The answer leads into plenty more questions about who, what, when, when, and why online fundraising continues to grow. In 2010, online fundraising in the United States surpassed $22 billion.

Raise 86

Raise Money Online Giving 86

Care2

FEBRUARY 25, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Causes 38

Causes Facebook Challenge Social Media 38

Care2

FEBRUARY 13, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Causes 38

Causes Facebook Challenge Social Media 38

Connection Cafe

FEBRUARY 10, 2010

Whatever you might think of Hitchens though, one of his main criticisms raises an interesting point. Integrated online tools make it much easier to market to your pool of valuable activists, moving them to deeper and deeper levels of engagement and commitment both online and offline.

Advocacy 28

Advocacy Homeless Convio Empowerment 28