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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. The social media landscape is changing quickly. Sign up now!

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4 Easy ways to recruit for your virtual lobby day

EveryAction

Virtual lobby days may be accessible to more people than in-person events; new supporters may be looking for a lower-barrier way to get involved; and virtual events can help you build the power in numbers that any organization needs for a successful advocacy effort. Before you get too far, don’t forget about a marketing plan!

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Trendy TikTok Tactics for Teams

M+R

Data from this year’s Benchmarks made it clear that TikTok is being used by many nonprofits—30% of Benchmarks participants were active on the platform in 2022. We know that hopping on a social media trend can increase engagement no matter the platform. Samantha Litchford is a Social Media Account Executive at M+R.

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How Nonprofits Can Benefit from Continued Marketing During Times of Change

Media Cause

Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. Discover how marketing continuity in these areas can help your nonprofit stay afloat during a societal shift, crisis, or financial downturn and stand out among the crowd.

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3 Grassroots advocacy milestones to meet this month

EveryAction

The results will help you gain a better understanding of how much grassroots muscle you have in each district and uncover action takers who might be ready to take that next step up your volunteer engagement ladder. Want to learn more about how the right advocacy tools and practices can help your organization power your purpose?

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5 Tips For A Winning Nonprofit Digital Advertising Program

Bloomerang

When I refer to “digital ads” in this article, I’m referring to the three kinds of digital advertising that are easiest and most affordable: Social media advertising: e.g. Facebook, Instagram, LinkedIn. Here are my top five tips to help every nonprofit craft a winning digital ads strategy: 1. Use benchmarks to set your budget.

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Zoetica Salon Summary: A Few Good Social Media Measurement Insights

Beth's Blog: How Nonprofits Can Use Social Media

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. How do you analyze your social media data? Many nonprofit social media managers shared tips and advice. Photo by M. Schenekenberg.

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