Nonprofit Tech for Good

DECEMBER 8, 2021

M+R Benchmarks Report. 33% of donors give tribute gifts to family and friends. Donors are most interested in giving tribute gifts as memorials (43%), birthday gifts (25%), and on religious holidays (10%), such as Christmas, Hanukkah, and Eid al-Fitr. Promote Your Tribute Gifts. For example: yourwebsite.org/impact.

Trend 326

Trend Digital Marketing Fundraising 326

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

sgEngage

SEPTEMBER 7, 2022

There are many factors in fundraising, from early engagement to a donor’s ultimate or legacy gift. Blackbaud’s research, however, shows the average time from the first solicitation to a donor’s first gift is four years, yet the average development officer’s term is only 18–24 months. That’s why retaining top officers is so important.

Develop 75

Develop Management Gift Proposal 75

Qgiv

OCTOBER 3, 2023

During this time, two of the biggest days for fundraising are Giving Tuesday and December 31st, and both days require dedicated strategies from your organization to maximize the amount of money you can raise! According to MR Benchmarks 2023 , both Giving Tuesday and December 31 saw a 13% decline in overall revenue compared to 2021.

Trend 52

Trend Giving Social Media Gift 52

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Here’s how you can learn from data about these donors: Average gift size. Determine how much donors contribute via recurring gifts, on average. Organize them into groups based on their gift sizes.

Analytics 52

Analytics Data Giving Metrics 52

Bloomerang

AUGUST 21, 2023

Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention. At this level, your fundraising plan should cover the next three to five years and be reviewed and evaluated quarterly for your performance against the plan’s benchmarks.

Action 73

Action Report Practice Fundraising 73

Nonprofits Source

OCTOBER 4, 2023

For example, Double the Donation’s matching gift auto-submission tools integrate with leading CSR software providers like Millie, POINT, Selflessly, and Givinga. Let’s say an employee gives to a nonprofit that uses Double the Donation, the world’s most popular matching gift tool. Then, the software will complete the request for them.

Software 52

Software Business Guide Companies 52

Bloomerang

DECEMBER 19, 2023

On one hand, this saves your team the time you’d spend researching products and determining which one is a worthy investment, as well as the money you’d spend making that investment. Is it worth it to spend the money? The platform contains a donation page builder, nonprofit CRM, recurring gift functionality, and more.

Software 84

Software Free Tools Adobe 84

Connection Cafe

APRIL 5, 2013

These events create new and exciting opportunities for organizations to not only raise more money, but engage constituents in deeper, more meaningful relationships. Online Gift Average : The average online gift increased in every event type ranging from 2 – 6%.

Measure 40

Measure Fundraising Benchmark Stats 40

Connection Cafe

FEBRUARY 12, 2014

I want to hear more about your monthly donor retention strategies, but my overall sense is that retention has taken a back seat to acquisition. The strategic consideration afforded to setting-and-forgetting is zero to none; hoping that your donors forget about their gift to your organization is not a strategy.

Donor 34

Donor Retention Seattle Gift 34

Connection Cafe

NOVEMBER 22, 2016

Money funds the mission, and a more efficient fundraising operation will help you direct the maximum amount of revenue toward the mission. But we’ve also seen in our benchmark reports that the majority of one-time donors never give again, and we can waste valuable time and money chasing a one-time donor who never makes that second gift.

Mind 20

Mind Advocacy Organization Fundraising 20

Connection Cafe

NOVEMBER 2, 2017

If your campaign is beating the benchmarks, it gives you the tools you need to show off to your boss! It’s no surprise that participants returning to an event send more fundraising emails, receive more gifts, and raise more money than participants who are new. It’s a P2P staffer’s guilty pleasure.

Data 20

Data Studies Raise Stats 20

Care2

NOVEMBER 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Test a combined email- direct mail effort.

Social Media 31

Social Media Advocacy Online Money 31

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 42

Channel Case Study Fundraising Offline 42

Connection Cafe

SEPTEMBER 3, 2015

I was lucky enough to get a preview of the Money for Good 2015 report and it’s full of surprising (and not so surprising) data, insights and recommendations for organizations, funders and vendors. Unlike other benchmark reports, this one actually gives concrete recommendations that everyone can apply to move the giving needle.

Report 20

Report Donor Demographics Statistics 20

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 28

Channel Fundraising Case Study Offline 28

Connection Cafe

JULY 17, 2018

donor retention rate in 2017. In other words, of all the donors who made a gift to a particular nonprofit in 2016, only 45.5% made another gift during 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. Do You Know Your Donor Retention Rate?

Retention 34

Retention Donor Rate Gift 34

Neon CRM

MAY 31, 2023

You work long hours and spend a ton of resources getting new donors in the door, only to then see them never make a second gift, leaving you right back where you started. Understanding the Donor Journey Donor Acquisition Donor Retention Donor Stewardship How to Communicate With Your Donors Donor Data Management 1. Sound good?

Donor 52

Donor Management Guide Retention 52

Bloomerang

JUNE 20, 2023

After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%. Share the gifts they’ve made. Simplify fundraising forms A common problem nonprofits face when they start raising money online is donation form abandonment.

Ideas 94

Ideas Guide Online Fundraising 94

Bloomerang

JULY 20, 2023

After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%. Share the gifts they’ve made. Supporters set up their own online donation pages and solicit gifts from their friends and family. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio.

Ideas 77

Ideas Online Fundraising Tips 77

NonProfit Hub

FEBRUARY 18, 2021

However, much can be learned from analyzing even a single year and comparing yourself to industry benchmarks. Donor Retention Rate. Without question, your donor retention rate is one of the most important fundraising metrics. The closer your retention rate is to 100%, the better. So why is donor retention such a big deal?

Metrics 87

Metrics Fundraising Retention ROI 87

Qgiv

JULY 12, 2021

Matching Gifts Statistics. Nearly three out of four young adults are willing to raise money on behalf of an organization that matters to them. Online gifts made up roughly 13% of online gifts in 2020, up from 8.7% Online gifts across all nonprofit subsectors averages $148. The average monthly gift is $20.

Statistics 116

Statistics Raise Fundraising Social Media 116

Connection Cafe

JUNE 14, 2019

Last month marked the inaugural meeting of a new benchmarking group created specifically to analyze and discuss trends in athletics giving [1]. However, participants in donorCentrics® benchmarking groups get access to data from each participating school. Do keep in mind that this analysis will share aggregate data trends only.

Benchmark 23

Benchmark Group Indiana Oklahoma 23

Bloomerang

JULY 19, 2021

For example, simply saying “we prioritize major gifts” or “we focus on donor retention” isn’t helpful without understanding specifically how you’re doing so and then tracking and measuring your results so you can improve. . In taking advantage of these opportunities, you can reach more people and raise more money. Of course not!

Digital 95

Digital Marketing Fundraising Strategy 95

Care2

JULY 10, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Philip King: Using the tools well.

Social Media 34

Social Media Trend Advocacy Online 34

Neon CRM

MAY 18, 2023

Nonprofit Fundraising Strategies by Channel There is no one right way to raise money for your nonprofit. Try One of These 50 Fundraiser Ideas There are so many different kinds of fundraiser events that your nonprofit could hold to raise money and build broader awareness for your cause. Check it out!

Raise 98

Raise Strategy Help Fundraising 98

Neon CRM

AUGUST 11, 2023

Different types of donors—age, gender, gift size, frequency, type or level of involvement, etc.—probably Optimizing Your Website and Donation Forms Once you have inspired a donor to make a gift during giving season, the last thing you want is a laggy website experience or a cumbersome, confusing donation page to sap that inspiration.

Giving 52

Giving Help Tips Storytelling 52

Bloomerang

NOVEMBER 19, 2021

If not, then you’re leaving money on the table, and your past participants are missing out on supporting your mission. . By creating donor retention strategies for retaining your past fundraisers and donors. This can inspire donors looking to make a one-time gift to a friend’s fundraising page to consider a more long-term commitment.

Retention 105

Retention Donor Strategy Fundraising 105

Allegiance Group

DECEMBER 19, 2023

Pre-conference Deep Dives will be held April 5-6 and feature a variety of topics, from Donor Retention Workshops to the Future of Fundraising Events. You’ll gain best practices on general fundraising topics like major gifts as well as areas that are specific to nonprofit pros in NYC. Want more time? You can attend one or both days.

Conference 52

Conference Las Vegas Fort Worth San Diego 52

Tech Soup

SEPTEMBER 29, 2016

These questions and more are the focus of the 2015 Individual Donor Benchmark Report. The average donor retention rate is 60 percent. Understanding Donor Retention. The report dug into donor retention rates for the first time, and found some interesting results, namely that the average retention rate is 60 percent.

Raise 36

Raise Money Retention Rate 36

NetWits

MAY 30, 2012

In today’s connected world — where seemingly everyone is using their smart phones to update social networks, check email, and pump out hundreds of text messaging a week — direct mail can look a bit outdated to some nonprofits looking to raise money in support of their mission. It sure would save a lot of time and money.

Online 234

Online Fundraising Offline Mail 234

Qgiv

JULY 21, 2022

They are in one or many channels and your job as a nonprofit marketer is to deliver the right message to them at the right time—ultimately convincing them to spend their attention, time, and money with you. Monitor the ad performance to gain benchmarks against which to measure future performance. Digital Marketing Wrap Up.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Bloomerang

JUNE 25, 2021

And in order to do an audit and assessment, you have to know what your baseline data is so that you can create some goals around that and then benchmark against those goals. And to me, that’s how you solicited the gift, so what prompted this gift? When I look at it, those are kind of like how did you solicit the gift?

Database 65

Database Donor Video Mail 65

Tech Soup

JUNE 10, 2016

Data can be a powerful tool to improve an organization's performance, effectiveness, and even staff retention. Is it donor retention? An increasing average gift? In most cases, nonprofits don't have the time and money to have absolutely perfect data. Nonprofit data comes in many forms.

Data 37

Data Organization Fundraising Database 37

Tech Soup

JUNE 10, 2016

Data can be a powerful tool to improve an organization's performance, effectiveness, and even staff retention. Is it donor retention? An increasing average gift? In most cases, nonprofits don't have the time and money to have absolutely perfect data. Nonprofit data comes in many forms.

Data 36

Data Organization Fundraising Database 36

NonProfit Hub

MARCH 7, 2016

Make sure that fundraisers in particular know proper etiquette and methods for approaching major gift donors and planned giving contributors. You also shouldn’t email a major gift donor asking for a massive donation. Are your donor retention rates lower than you’d like them to be? Did they give a substantial amount of money?

Fundraising 28

Fundraising Tips Method Social Media 28

NonProfit Hub

MARCH 10, 2016

Make sure that fundraisers in particular know proper etiquette and methods for approaching major gift donors and planned giving contributors. You also shouldn’t email a major gift donor asking for a massive donation. Are your donor retention rates lower than you’d like them to be? Did they give a substantial amount of money?

Fundraising 28

Fundraising Tips Social Media Method 28