Benchmark Gift Mail Offline 
Nonprofit Tech for Good
MARCH 20, 2024
Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [ Double the Donation ] The current donor retention rate is 41.9%.
NetWits
AUGUST 8, 2012
to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. The Importance of Moving Donors Offline. However, this only holds true when the online donor has been converted to offline giving. Download the full Multichannel Fundraising Report. Download Now!
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NetWits
JUNE 14, 2012
to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. Download the full Internet & Multichannel Fundraising Report. Download Now!
NetWits
MAY 31, 2011
This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.
Nonprofit Tech for Good
APRIL 15, 2020
per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. Some nonprofits even have monthly giving set as the default on their primary donation page which can increase your nonprofit’s number of monthly gifts by as much as 5.5% (also according to Blackbaud). Monthly donors give $35.46
NetWits
NOVEMBER 29, 2011
While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Said another way – what works offline also works online. Including last year’s gift amount. Maybe a hat or pair of gloves?
NetWits
JUNE 13, 2011
Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. flickr.com/photos/mikebaird. Where to go from here.
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