Benchmark Fundraising ROI Studies 
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 26, 2017
One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.
EveryAction
AUGUST 3, 2023
from our friends at Double the Donation Major giving strategies play a major role in many nonprofit organizations’ fundraising success. Feel like your fundraising team could use a boost? When the context is nonprofit fundraising, the “cause” is the donor, and the “effect” is the funds they provide.
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M+R
MARCH 11, 2024
They were able to immediately grow their email by 175,000 — and then see a nearly 200% ROI in only a few months. P.S. Guess who will be releasing a Benchmarks study on April 24? The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics.
Nonprofit Tech for Good
JUNE 23, 2020
Related Webinar: Online Fundraising Best Practices for Nonprofits. The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes.
Nonprofit Tech for Good
MAY 13, 2016
And email ROI and online giving is up, up, up! In reality, the peak years of email, online fundraising, and social media are ahead of us and the next decade will astound us all. For every 1,000 fundraising emails delivered, a nonprofit raises $44. Source: M+R Benchmarks Study. Source: M+R Benchmarks Study.
Pamela Grow
JUNE 28, 2023
According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). The numbers don’t lie!
Everyaction
MAY 24, 2018
The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!
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