Benchmark Causes Contact Trend 
Nonprofit Tech for Good
DECEMBER 8, 2021
Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. M+R Benchmarks Report. Unengaged contacts hurt your sender reputation and should be deleted. Global Trends in Giving Report. 10) Follow Emerging Trends.
Nonprofit Tech for Good
JULY 21, 2019
1% via text message ( Global Trends in Giving Report ). 92% of donors say it is important that NGOs, nonprofits, and charities make a concerted effort to protect their contact and financial information from data breaches ( Global Trends in Giving Report ). The average online gift in 2018 was $96.40 11% via direct mail/post.
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EveryAction
MAY 2, 2023
Mobile optimization —M+R’s Benchmarks for the year 2022 found that “users on mobile devices (including both phones and tablets) accounted for 57% of nonprofit website traffic.” You can harness this power by making it easy for them to fill out an advocacy form and contact the decision-makers who need to hear from them with targeted messages.
Allegiance Group
MAY 16, 2024
Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. These decreases continue the post-COVID trends, leaving many fundraisers to wonder when they’ll bottom out. Still, it’s a concerning trend.
Nonprofit Tech for Good
JUNE 23, 2020
The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes.
EveryAction
SEPTEMBER 2, 2022
If your nonprofit is looking for more reasons to dial in on mobile messaging, M+R’s Benchmarks report has found that texting is growing in the nonprofit sphere—these are just a few key points from 2021’s report : SMS audience sizes grew by 26 percent over the previous year—much faster growth than email audience sizes. Fundraising.
Connection Cafe
APRIL 1, 2020
If an organization understands that this will happen and continues to maintain contact with these donors , they will come out on the other side with a stronger donor. These events can cause a metric like retention or new donor acquisition to swing up and down.
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