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Are You Stewarding Your Donors?

The Fundraising Authority

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Now, like most non-profits, I know about stewarding donors. Before going on, let’s answer the question, “What does it mean to ‘steward’ a donor?” What is Stewarding?

Donor 177
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8 Tried-and-True (Secret) Individual Donor Fundraising Action Tips

Bloomerang

It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix. These are my favorite tips to enhance what you’re already doing to attract and sustain individual donor fundraising. . ACTION: Get board members to review your donor list. Only 6 out of 10 ongoing donors renew.

Action 129
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Nonprofit Communications Plan: How to Pick the Best Platform for Your Message

Bloomerang

Direct mail or newsletter. Direct mail and newsletters. While they’re more “old school,” physical mailers and newsletters are still a great way to reach your audience. Certain audiences in particular really appreciate getting a piece of mail, especially in conjunction with an online campaign. Social media.

Platform 119
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How to harness the power of peer-to-peer fundraising campaigns

Candid

Not only does it allow nonprofits to expand their donor base; it also enables them to engage with their existing supporters in a more personal and meaningful way. Inspire your volunteers and donors with compelling examples and real stories of how your nonprofit makes a difference in the community.

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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. Is it easy to join your mailing list? You should pay careful attention to where the points of friction are that may cause a would-be donor to abandon their donation. If so, how?

Strategy 142
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Top 2021 Fundraising Strategies: Mastering Relevant Content Marketing

Bloomerang

Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. For example, I’m on the board of a local theater group, and the executive director’s most recent emailed newsletter was titled “ Theater Nurtures Democracy.” Stand out by being useful.

Content 127
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Focus on selling – Judge ads by sales results, not awards.

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