Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

Whether podcasting or maintaining a website, the amount of content you create makes your Groundswell Social Technographic group a valuable target for social media marketers. It is a valuable way to think how your nonprofit's target audience fits into the social media landscape. And, a lot of my content is for social purposes.

Profile 50

Profile Social Demographics Listserv 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

On a listserv the other day, Laura Quinn at Idealware asked if "Visit" or "Click" data on Feedburner were useful metrics to track to assess reader interest in your blog content. Analyzing Your Blog Content With Metrics and Insight Of course, you need to set overall goals for your blog and understand your audience.

Metrics 81

Metrics Social Media Strategy RSS 81

Museum 2.0

AUGUST 20, 2009

While doing research, I found myself digging back into old arguments on museum listservs about photo policies and I want to add my two (very opinionated) cents on this. Visitors may make inappropriate gestures in photos with museum content, thus distorting institutional values and intent. And it's not just about recall.

Museum 54

Museum Photo Policy Open 54

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2009

Most of my work in social media and nonprofits has been focused on the how to integrate a social media strategy as part of an organization's external communications plan or "outward" facing to engage audiences, consumers, and supporters. Content – a focus on capturing and publishing what the community learns and knows (i.e.

Digital 50

Digital Community Technology Wiki 50

Forum One

AUGUST 15, 2010

When you've thought through the benefits, obstacles, audiences, and timing for an online collaboration community project, you will need to determine how to deploy it. I had a fascinating conversation recently with a program officer about running an online community for African educators making use of good old-fashioned Listserv technology.

Collaboration 44

Collaboration Tools Ning Sharepoint 44

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 30, 2008

I first met Amy Fox when she de-lurked on the Museum Computer Network listserv. Try using the @username feature to start conversations with your audience. But don't forget your target audience, followers/visitors. She describes herself as having a "unhealthy obsession with Twitter." Then start to update.

Museum 50

Museum San Francisco Practice Profile 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2007

So, let's take a quick look at the most highly rated items this week - which are about money, content, software, jobs, and some geek humor. The point made is: Some content is going to be very well suited to video -- but other. content will be better when it's delivered in other, more appropriate. Follow the links from here.

Summary 50

Summary Wiki Flickr NTC 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 18, 2007

I'll be using a new online learning platform that I haven't used before and the participants are a slightly different audience than nonprofit staff or at least I think. A willingness to share information and content, also known as transparency ; planning is discussed and user participation is welcomed. I'm nervous. Openness - ????A

Remix 50

Remix Professional Technorati Wiki 50

Museum 2.0

AUGUST 28, 2008

All the content is provided for free, and the result is far fewer frustrated customers sitting on hold. There are three key factors— volume of participation, implementation of reputation indices, and content framing --that keep forum conversations on-topic and appropriate. Let's look at each in greater detail.

Support 20

Support Museum Chapter Yahoo 20

Tech Soup

JUNE 7, 2012

She advises organizations to make blogging a part of a their content strategy only if it aligns with their communication plan. The success of Project Hope Art's blog has come from understanding what their audience wants and how to move them to action. Sources of Content. Vision and Execution.

Arkansas 47

Arkansas Arts Haiti Photo 47

Tech Soup

SEPTEMBER 29, 2011

For this month's Net2 Think Tank, we asked you to share your tips, resources, and ideas about curating content at your organization or enterprise. Here's a quick working definition to get us started: Content curation focuses. writing on the web regularly to communicate with their audience. consumers of that content.

Content 59

Content Linkedin Conference Netsquared 59

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2007

I shared this on a listserv with some nonprofit technology geeks (aka circuit riders) and one of them told me that his father worked at the same school as Doug in Minnesota. And, of course, having an audience always added a little bit of energy too. I modified his "Mankato Scale" into a nonprofit tech skills assessment.

Meme 50

Meme Music Flickr Feeds 50

Museum 2.0

SEPTEMBER 11, 2008

They require more of their audience in terms of participation than other Web 2.0 The participatory "ask" is high--to create original content. Wikis don't explicitly acknowledge individuals with "profile power"--content is prioritized, not identity. Wikis work best in situations in which content, not socializing, is primary.

Wiki 23

Wiki Wikipedia Museum Doc 23

Museum 2.0

APRIL 3, 2013

The genius might have a quote, photo, or object on display to give context to the story, but the majority of the content will be developed and produced by the museum, not the scientist. Science museums get criticized for "dumbing down" big ideas for a general audience. Both of these approaches have plusses and minuses.

Arts 55

Arts Difference Museum Artist 55

Beth's Blog: How Nonprofits Can Use Social Media

MAY 26, 2008

FIRM has built a social media infrastructure that links together our blog, social network presence, listserv and static website into a coherent network of tools. It's provocative content that hits the pulse of your audience, as well as filling a necessary niche. I noticed that you have lots of comments.

Social Media 50

Social Media Campaign Media Online 50