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To Get Close to Members, Follow MarTech Trends

.orgSource

You need multiple eyes scanning the digital landscape to stay abreast of current and emerging trends. These are three interwoven trends that are currently in my sites. And imagine live tours of your annual conference, reports from the exhibit hall floor, or committee meetings with audience feedback. Martech changes overnight.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The YouTubers who manage those channels know how to tell a story and they are experts in their field. This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Watch what is trending online.

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Launching a successful nonprofit communications campaign

Candid

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success. Be sure to tailor your messaging to each channel.

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Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising

The Modern Nonprofit

Understanding The State of Data Privacy In an era where data breaches headline news regularly, the consciousness around data privacy has reached an all-time high. Nonprofits, heavily reliant on digital channels for fundraising, face new challenges in adapting to these legislations.

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Nonprofit Advocacy: 4 Strategies You Should Consider

Get Fully Funded

Stay up to date with current advocacy trends. However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. Social media has a low investment cost and expansive potential audience. Stay up to date with current advocacy trends.

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Here’s Where We’ll Be: Summer 2021 Edition

M+R

This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . July 14, 11:30–12:30pm ET: “Newest Trends in Digital Ads” at the Bridge Conference.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging. Focus on optimizing donation channels for mobile.

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