Attention Phase Test Web 
Nonprofit Tech for Good
FEBRUARY 14, 2019
The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort. The very first step before you even open Ads Manager is to have your web developer set up a conversion event that’s triggered when someone makes a donation on your website.
Amy Sample Ward
MAY 17, 2011
I come across so many great conversations, ideas, and resources all over the web every day. These tools are in beta-test phase and available to users like you to help us make them better and more useful to you. Here are some of the most interesting things I’ve found recently (as of May 17th). Check it out!
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Forum One
DECEMBER 15, 2021
It can be uncomfortable to admit, but many web designers, myself included, first learned about digital accessibility as a regulation. Web accessibility isn’t just about ensuring a public-facing website is accessible, but also intranets, internal digital tools, documents, videos, processes, and the information people need to do their jobs.
Bloomerang
FEBRUARY 1, 2023
As you explore the different apps, pay attention to the highlighted features and consider how each could make a difference in how you fundraise. If your donation button is not a prominent part of your homepage, you can see how this design choice impacts the attention paid to it on your heatmap. Split URL testing.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 23, 2011
What were the specific goals and KPIs for the campaign (assuming web traffic and key purchases?) Overall, when we went into the first phase of the campaign, we had two goals: to secure at least three Blue Key Champions , and to get 6,000 keys ordered between May 9 and June 20 (World Refugee Day). Why important? What tool did you use?
Connection Cafe
DECEMBER 20, 2018
Online Giving is Worth Your Attention. Instead of seeing one long, exhausting form, the user is asked only a small handful of questions at each bite-sized phase. Test, Test, Test. Instead, test it. Then test it some more. And when you change something on your site, test it again.
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 5, 2013
Two new books on measurement and analytics came to my attention this week. Display your OMTM prominently through web dashboards, on TV screens, or in regular emails. Quite the opposite: failure that comes from planned, methodical testing is simply how you learn. ” Here’s a quick review of both books.
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