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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Step 2: Explore – In addition to reviewing the data in their dashboard, IAEE asked members in its annual member survey and in post webinar surveys about topics they’d like to learn more about. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need.

Data 210
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How to Use AI Fundraising Tools to Boost Donor Engagement

sgEngage

These solutions leverage predictive analytics to help anticipate future donor actions. According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics.

Tools 84
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Survey existing donors on what compelled them to support you before. Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Test different calls-to-action and reduce friction in online giving.

Lesson 59
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4 Reasons to Start Planning Ahead for Giving Tuesday

sgEngage

Once you’ve thoroughly analyzed your past campaign analytics, you can create a GivingTuesday strategy that inspires confidence in your team. You can start testing your outreach plans. . Test run Facebook fundraising for other campaigns and create a dossier of fundraising best practices for your volunteer fundraisers.

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Embedding Purpose-Driven Communications into Email Marketing

sgEngage

blogs, videos, photos, etc… Social media platform insights can offer a lot of this information but doing an informal survey or poll can also work to learn more about your audiences. Developing a strategy for embedding purpose-driven communications based on audience data will likely involve a fair amount of trial and error.

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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. Survey Your Tribe. No Donuts Required.

Analysis 105
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Event Management Software for Nonprofits: Top Tools for 2024

Qgiv

This versatile software helps you consolidate donor data, centralize assets, enable the creation of integrated campaigns across various channels, and provides analytics on donor engagement. What we love about OnceHub OnceHub’s comprehensive analytics provide insights into your scheduling metrics. Test and launch your event page.