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Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. Analytics tools. Qui - for clients that are larger, we set up media citation reports (like a word doc with titles and links and relevant info about the mentions and how they should respond).

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Harnessing Email Services for Nonprofits: Streamline and Scale with Automated Email Marketing

Media Cause

Data-Driven Decisions Email automation tools often come with analytics. Map Your Subscriber’s Journey Understand the path that your audience takes from the moment they subscribe. Look for features like list segmentation, automation, analytics, and the ability to integrate seamlessly with your CRM or donor management system.

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Google Media = Nonprofit Grants, Blogs, Video and Maps Galore

Connection Cafe

Free domain mapping. You might have at one time or another used Google Earth or Google Maps to find a geographic location online but Google Earth is also making a push to help nonprofits use Google Earths and Maps for advocacy and outreach. Integration with YouTube, Picassa, and other rich media sites and files. 41 languages.

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#4Change Chat Wrap-Up: Community Building

Amy Sample Ward

But for now local is still something I use a map and a tank of gas to determine the limits of. However I just found this great how-to on integrating Google Analytics on a Facebook Page, and hope to do that soon. also measuring the number of clickthroughs from these sources to the main site (via Google Analytics).

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The PREP Method of Design: Start with the Right Questions to Appeal to the Right Audience

NTEN

Analyze any prior web traffic : If you use Google Analytics or another tool, look and see where your site traffic is going. With this information, you can make decisions on how to consolidate information in other locations, reorganize your site map, or identify links to external sites that may be drawing users away from your site.

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APIs for Social Media Integration and More: A Gentle Introduction for Nonprofits

NTEN

Companies like MaxMind and IP2Location update their databases regularly so you don’t need to figure out the mapping of IPs. Take a look at the kind of data they keep by looking up your own info. A prime example of what APIs can achieve with relative ease is optimizing content for web visitors based on location.

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The Fantastic Five GIS Tools for Nonprofits

NTEN

By Steve Spiker, Director of Research & Technology, Urban Strategies Council As more and more people are bombarded with maps from every media source, many nonprofits find themselves asking “How can we use maps in our work?” – followed by, “Just how hard can it be for us to make maps for our work?”

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