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Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. Analytics tools. Qui - for clients that are larger, we set up media citation reports (like a word doc with titles and links and relevant info about the mentions and how they should respond).

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Google Media = Nonprofit Grants, Blogs, Video and Maps Galore

Connection Cafe

To give the audience an idea of what ads can be used for, Google shared just a few tactics adwords could help any given org do including: Solicit donors. Free domain mapping. As you can see, a ton of great information was shared from the Google team with educational info, helpful tips and even a few success stories thrown in.

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What Does Big Data Have to Do With Me and My Organization?

Tech Soup

It's only when all those little chunks are aggregated that they turn into Big Data; then the software called analytics can scour it for patterns. Police analytics comb over crime data looking for hot zones; security agencies comb over travel and credit card records looking for possible terrorists. Data Mapping and Visualization.

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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. Many are discovering that traditional web analytics and metrics (like page view) are not appropriate. What metric(s) you select depends on your strategy map, tool selection, and context.

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SXSW: Social Media Nonprofit ROI Poetry Slam - Slides, Links, and Poems (long)

Beth's Blog: How Nonprofits Can Use Social Media

Deep into the analytics peering, long I stood there wondering, fearing. asked our chapters if it was valuable to them in telling their story and getting info out, made adjustments based on their feedback. . Trained 100 disaster response volunteers in submitting their info, improving content. We made adjustments.

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