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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

One talked about species extinction, and the other talked about the prevalence of natural disasters. The one talking about natural disasters was responsible for 80% of your donors, and 10% of those donors went on to become regular givers when you asked them 2 weeks later. You can also find UTM data in Google Analytics.

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Is “Ambient Data” from Social Media Channels Useful for Funders?

Beth's Blog: How Nonprofits Can Use Social Media

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? There is so much data coming in at a fast past, with 4,000 tweets per day – a number that skyrockets during a disaster. Disaster work.

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A Fundraising Cliff? What does the data say?

Beth's Blog: How Nonprofits Can Use Social Media

Disaster giving is not a zero-sum game. Giving to disasters does not take away from other nonprofit causes. Disaster giving has provided some temporary relief to the situation. International Relief organizations had large declines in revenue and donors, but show signs of returning to normal non-disaster giving levels.

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Is Your Organization Prepared to Dodge Donor Data Disasters?

Connection Cafe

In times of episodic giving—whether it is from a recent natural disaster, large in-person fundraising event, viral social media campaign, or your CEO was featured on the TODAY Show—your organization can see an influx of giving 2, 3, or even 100 times your normal volume. Two donors may each give you $50 during an event.

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Keys to Following Up with Disaster Response Donors

Connection Cafe

Convio acquired StrategicOne earlier this year, and they have done significant analytics on disaster donations with some hefty data sets to look at, so Katie Beth had some excellent suggestions. Molly: Let’s start out where the real analytics come in. Molly: Let’s start out where the real analytics come in.

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Charitable Giving in a down economy: Performance strategies for any market

Qgiv

An expert in her field, Lori has several decades of experience working with some of the largest commercial and nonprofits in the world, but prefers to use analytics for the greater good by helping social good organizations make a bigger impact in the work that they do. The economy is complex, and uncertainty is high. Donors respond to need.

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Top 2021 Fundraising Strategies: Mastering Relevant Content Marketing

Bloomerang

Mastering an analytic approach to strategy and planning. Since it’s impossible to know which communication channels your supporters prefer simply by guessing, it’s prudent to ask them. How to Protect Your Pets in a Natural Disaster. Mastering relevant content marketing. In this post, I’ll explore the third strategy. .

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